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DIRAdmin

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Lucie Impact Award 2020 Update

Los Angeles, CA—The 18th Annual Lucie Awards gala was postponed and rescheduled for October 19, 2021; this was due to the continued spread of...

Next-Gen Canon Ivy CLIQ2 and Ivy CLIQ+2 Instant Camera Printers

Melville, NY—To facilitate capturing, printing and sticking photos, Canon USA, Inc., released the next generation of Ivy products: the Canon Ivy CLIQ+2 instant camera...

Rokinon AF 35mm F1.8 E-Mount Prime Lens

New York, NY—The Rokinon AF 35mm F1.8 full-frame compact, wide-angle lens in the Sony E mount was introduced. It is the company’s tenth autofocus...

Shutterfly Appoints Lifetouch General Manager

Redwood City, CA—Shutterfly, Inc., announced the appointment of Todd Marshall as the new Lifetouch general manager. In his new role, Marshall is responsible for...

Venus Optics Adds Laowa 14mm F4 FF RL Zero-D lens

Anhui, China—Venus Optics introduced the Laowa 14mm F4 FF RL Zero-D lens for full-frame mirrorless cameras. It is touted as one of the smallest...

MindShift Rotation180 Backpacks Released by Think Tank Photo

Santa Rosa, CA—Building on the MindShift Rotation180 backpack series, Think Tank Photo introduced the next generation of MindShift Rotation180 backpacks. The series launched on...

Nikon Debuts Nikkor Z 14-24mm f/2.8 S and Nikkor Z 50mm...

Melville, NY—Nikon Inc. unveiled two additions to its Nikkor Z lens lineup. The new full-frame S-line lenses showcase the optical performance and capabilities of...

Diminutive Sony Alpha 7C Full-Frame ILC & Zoom Lens Unveiled

San Diego, CA—Sony Electronics introduced three additions to its imaging lineup: the Sony Alpha 7C full-frame camera (model ILCE-7C); the FE 28–60mm f/4–5.6 (SEL2860)...

GoPro Hero9 Black Action Camera Launches

San Mateo, CA—GoPro, Inc., introduced its newest camera, the GoPro Hero9 Black, which features “more everything.” In fact, the camera uses a new sensor...

Focused on the Fight: Sigma & Photo Dealers Donate $93,000 Plus


alRonkonkoma, NY—Sigma Corporation of America announced that $93,798 was donated to 20 community-based charities. It was done so in partnership with 18 imaging retail...