DIR November 2017 Editor’s Note: Circling the Imaging Industry

DIR November 2017 Editor’s Note: Circling the Imaging Industry


The imaging industry is certainly not what it used to be. As you look through the pages of our magazine this month, you’ll get a sense of what our industry has become.

Jerry Grossman

Our news page covers everything from the first NYVR Expo in New York City to our latest Instagram featured photographer. This is a monthly feature we started a few months ago. We then go on to cover great ILCs for entry-level shooters. In addition, our cover story reports on extreme telephoto zoom lenses.

We’re thrilled that Bill McCurry has become a regular contributor to our magazine. His Profit Prospects column does a great job in reviewing the most recent PRO convention. Moreover, it reflects his experienced look at sales strategies.

Our semiannual Photo Book & Creative Printing Retailer section reviews everything from in-store printing to layflat photo books and printing options for the holidays. And of course, our own Gaby Mullinax presents successful options for B2B printing. She has become quite familiar with this segment.

In addition, we cover the latest in Dynamic Drones as imaging tools for the photo industry.

A Plus for the Imaging Industry

Moreover, you’ll note in my Strategy Session that PhotoPlus Expo 2017 put all of these issues into one big room (very big) and that the crowds were unmistakable. This says a lot about the vitality of the imaging industry.

I would be remiss not to mention that our advertisers this month—Canon, DNP, Fujifilm, Humaneyes, Mitsubishi, Nikon, Panasonic, Sigma, Sirui, Sony, Tamron and Vivid-Pix—represent almost every corner of our industry, both present and future. We appreciate their continued support of our efforts.

I point all of this out not to beat our own chests but rather to demonstrate the broad vitality and changing nature of the imaging industry. Our industry is not just about cameras and lenses. Rather, we’re facing new technologies and new challenges all the time. It certainly speaks well of our collective futures