Editor’s Note: This May Be the Worst of Times

Editor’s Note: This May Be the Worst of Times

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This may be the worst of times. With those sobering words, we’re still committed to publishing Digital Imaging Reporter, to help keep our industry partners informed and together during the Covid-19 Pandemic.

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Jerry Grossman

The current business climate is forcing our industry to make critical decisions that may determine if many of us can stay in business. However, as usual, I’m encouraged by the resourcefulness and attitude of so many. Rather than throwing in the towel, they have created ways to keep their customers informed and motivated.

Positive Actions during the Worst of Times

My Strategy Session column in this issue offers a list of possible actions businesses might take to ride this out. They’re not perfect, and they won’t work for everyone. But I have always admired the fortitude as well as creativity of our industry partners. And their ability to face hardships and come through the other end with resolve and strength.

In addition, we are presenting solutions that some of our manufacturer partners have undertaken during this crisis. You can find them in “The Imaging Industry Responds to the Covid-19 Crisis.

In addition, while the NAB Show was canceled this year, we are still providing an NAB Product Showcase, as well as relevant stories to the broadcast industry. We’re also introducing a new column, The Videographer’s Tools, written by industry veteran Mason Resnick; it will focus on broadcast and video issues throughout the year.

Moreover, this issue is dedicated to the men and women behind the counter who show up every day and face your customers with a smile. Our third Superstars behind the Counter recognizes those special employees who are the heart and soul of our retail industry.

Finally, as Alan and I celebrate our 15th year in business (and 28th year of Photo Industry/Digital Imaging Reporter), you may have noticed that we are now publishing our print edition on a bimonthly basis. We’ve made the decision primarily for economic reasons; however, we will continue to publish stories daily on our website, direporter.com. In addition, we will continue to provide you with relevant stories, and our News Flashes/News Briefs will inform you of critical news as it happens. We recognize our obligation to serve our readers; we will continue to do so both during this pandemic as well as into the future.

Please stay safe, everyone.

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