For those of you who have been around for a while, it’s hard to believe that we are entering our 31st year of publishing this magazine.
The original magazine was started by Ed Wagner and Rudy Maschke in 1993 under the name Photo Industry Reporter. Ed and Rudy were lifers in the publishing industry. Moreover, they literally came out of retirement in their late 70s to create this publication.
I approached Ed in 2005 about the possibility of buying the magazine from him. I’ll never forget the phone call.
Jerry: “Ed, I was wondering if you had any interest in selling your magazine? I might be interested.”
Ed: “Young man, I’m 85 years old. Let’s have lunch THIS WEEK!”
So, we negotiated over a round of golf. And I spoke with my good friend Alan Levine, a veteran of the magazine publishing industry, to see if he would join me in this new venture. We decided to go all in.
We changed the look of the magazine right away to make it more contemporary. We also beefed up our editorial product with some of the industry’s most respected writers. In addition, a few years later, we changed the name of the magazine to Digital Imaging Reporter to reflect the growth in the digital photography business.
Furthermore, along the way, we published other magazines. They included Demystifying Digital and Photo Book and Creative Printing Retailer. We wanted to serve our readers with more news and business perspectives to help drive their businesses.
Turning the Page
Well, there’s another big change for our publication coming that you will hear about in our next issue! We’re excited about our next chapter. We look forward to serving our readers with the same quality and timeliness that has been our hallmark for the last thirty years.
Consider this a teaser. The big reveal will be in our next issue.