PIR November 2012 Editorial: What’s Important

PIR November 2012 Editorial: What’s Important


If you were living on the East Coast in early November like we were, you experienced one of the most ferocious storms ever to descend upon our shores. It was nothing short of devastating to millions upon millions of people—property destroyed, families uprooted, businesses shuttered, memories wiped away, lives changed forever.

Hurricane Sandy literally changed the landscape of much of the East Coast for years to come, with coastal towns and boardwalks swept into the sea, and beaches eroded in front of our eyes.

Along with disasters such as this one—and Katrina, and others—comes the realization that neighbors and family and the basic goodness of people can never be underestimated. We were all rooting and praying for each other, and opening our doors to those less fortunate than us. And while it may take years to rebuild, it is a process that we can all do together.

So what does all of this have to do with photography? Not much, but it does underscore that our business is rooted in creating and sustaining memories—and sometimes those precious photographs are all that might be left when the unexpected and unimaginable occurs.

We wish our best to those affected by Hurricane Sandy, and we encourage each of you to donate what you can to those in need. You can donate $10 to the Red Cross by sending a text to 90999.