During these challenging times, creating a sense of community with your customers is more important than ever. While we are still social distancing, the best place to build this community is online. Moreover, you can use social media as a bridge to current and future customers. If you are having trouble increasing your Facebook numbers, take a look at the benefits of Facebook Groups.
With the reduction in organic reach on the rise with social media, it’s more challenging to grow your audience for free. Obviously, paying for ads is an option. However, if you are looking for a more economical and organic way to increase your customers, Facebook Groups can bring you quick success.
Creating a Facebook Group allows you to attract and invite people in your target market to become members. This gives you the opportunity to market your business to them on a regular basis without paying for advertising. Keep in mind that managing a Facebook Group requires a commitment. So be sure you have allotted time and resources to make it a success.
Unlike a Facebook Page, members of your group can communicate with one another as well as participate in conversations about our industry. What’s more, your group is a direct line to customers. Consequently, it is crucial to offer exclusive information or knowledge about your products they will only find there.
In addition, interacting with customers through a Facebook Group can create long-lasting relationships and build trust within your community. Your Facebook Group can also act as a place for feedback and customer support. Through Facebook live chat, customers can get their questions answered as well as receive advice on your products and services.
Getting Started with Facebook Groups
Starting your own Facebook Group is simple; however, there are several options to consider. Facebook provides different privacy settings you can choose from when creating your group. These options range from public, private and visible, or private and hidden. A public group is open to everyone. This causes the need to carefully moderate your group and prevent conversations from going off topic.
For your customers to join a private and visible group, you must accept their request. This adds an extra level of security to your group; it also can prevent malicious users or spam bots. A private and hidden group will not show up in any searches. Subsequently, you must personally invite your customers to join. So, deciding which group is best for your business is step one.
Another option you should consider when setting up your Facebook Group is creating a questionnaire. Your questionnaire asks potential members up to three questions that you create. Their responses are shown to you in their request to join. This can also filter out troublemaking users and bots while gaining a few new insights about your members.
It is also necessary to create a terms-of-service policy. Moreover, enforcing this code of conduct ensures all members understand your rules. In addition, creating a welcome message and posting it every so often reiterates fundamental information new users should know.
Optimize Your Posts
Once your group is up and running, scheduling posts to go live at peak times is helpful for growing your group. You can use Facebook Insights to show you when your audience is most active. Based on this information, you should schedule your posts to go live at the best possible times. If more people view your posts, it can lead to a boost in members to your group.
After your group is created, you should also link it to your Facebook Page and invite members who like your page to join your group. In your group, you can connect with your customers in a new way and create a loyal online community.
Inside your group, it is vital to have your members engaged and communicating with one another. This is extremely important due to Facebook’s algorithm, which prioritizes content with high engagement. For example, creating exclusive content like tutorials, live Q&As and polls will get your members active and engaged.
Furthermore, be sure to keep most of the content on your Facebook Group different than your Facebook Page to give users a valid reason to join. Inviting followers from other social media platforms will also assist the growth of your Facebook Group. What’s more, if your business has an Instagram or Twitter account, you can create a post advertising your new Facebook Group community.
Bottom Line: Growing Your Business
Facebook Groups can help grow your Facebook users, and therefore help you grow your business. Groups get your customers involved more with your company; groups also keep them active on the latest news and developments.
In your Facebook Group, you can reach your loyal audience in one place to interact and discuss the imaging industry and how it affects them. Successful social media will show customers that your company is trustworthy and knowledgeable. You can even take advantage of social media advertising if you have the budget for it, and along with Facebook Groups, you can expand your business.