Boston, MA—According to a new study from Rise Above Research, nearly half of all respondents are interested in printing more information on the back of their photos. This shows that the U.S. photo print market still has opportunities for growth and sustainability. Specifically, adding value to prints through new features can make printing more attractive.
The interest level in the ability to print more information on the back of photos includes adding such information as the date, location and people in the photo. The study also revealed that this desire was highest among the 25–44-year-old age group. Significantly, they are also the most active group when it comes to printing photos.
Adding Value to Prints with New Features
In addition, there was significant interest expressed in accessing more information from QR codes on prints. Respondents also were interested in having snapshot-sized photo prints with sticky backs. These prints were popularized by small-format prints from instant smartphone printers.
As a result, Rise Above Research believes that the opportunity is there for vendors to introduce new value-added features to traditional prints that would make them more appealing.
“Photo prints are still popular among many consumers. In addition, they are still one of the best ways to make sure your important photos will be easily accessible in the future,” said David Haueter, director and founder at Rise Above Research.
“Our study shows that there are still some things that could be done to add more value to traditional prints and make them more interactive and versatile,” he added.
Interest in Ability to Print Information on Back of Photos, by Age Group
The 2021 U.S. Photo Printing Study provides the results of an extensive online survey of U.S. consumers; the survey focused on printing habits and behaviors for traditional photo prints. Respondents provided detailed information not only on what they print and when, but they also revealed deeper insights as to why they find prints appealing and what their future intentions are.
Moreover, the study also provides an in-depth analysis of retail, online as well as home printing methods. In addition, it offers insights on the impact of the Covid-19 pandemic and resulting protocols on print habits.
The study also asked non-printers why they choose not to print. In addition, they were asked what could be done to make prints more attractive.
Rise Above Research, LLC
Rise Above Research is an independent market intelligence and strategic consulting firm. Its mission is to support industry vendors, service providers as well as retailers with actionable intelligence to assist them in making effective decisions in fast-paced digital photography and imaging markets.
Industry veterans Ed Lee and David Haueter established Rise Above Research in 2020. They have extensive experience providing market research and strategic consulting for the digital imaging industry. The company’s analysts have a combined 40+ years of covering a wide variety of imaging markets.