New York, NY—For the third year, Hasselblad Heroines continues to celebrate the achievements of female photographers around the world. The 2021 Hasselblad Heroines program began on International Women’s Day, March 8, 2021, with this year’s first Hasselblad Heroine—Flora Borsi.
Moreover, through weekly spotlights over eight weeks, each Heroine will share their experiences in their careers; challenges in the industry; as well as inspirations in their art through short video interviews. By putting a spotlight on these talented creatives, Hasselblad Heroines hopes to encourage the next generation of female photographers “to go against the grain and bring their creative visions to life.”
“While we celebrate Hasselblad’s eighty-year–long legacy this year, it’s just as important to salute creators of the future. Hasselblad’s community is rich with incredible talent and imagination; so Heroines continues to elevate fresh perspectives as well as a variety of artistic visions within the photographic industry,” said Sarah Martzloff, manager of Hasselblad Digital Marketing.
2021 Hasselblad Heroines
The talented 2021 lineup features the following eight photographers and a brief description of their work.
Hungarian visual artist Flora Borsi can turn herself into anything with self-portraits that evoke surreal dreams as well as emotions.
Slovakian beauty and portrait photographer Andrea Zvadova is based in London. Her photography celebrates unusual beauty, diversity as well as uniqueness.
2016 Hasselblad Master in Fine Art, Katerina Belkina is based in Berlin. Belkina explores human emotions as well as internal processes using techniques on the border of photography and digital painting.
Landscape photographer Isabella Tabacchi, based in northern Italy, expresses her emotions through capturing the magic of the scenery she explores.
Also included is Los Angeles-based self-taught portrait photographer Alissa Ashley. Her artistic passion and professional work in makeup transfer naturally into the sublime color compositions found in her portraiture.
Fine art Norwegian artist Anja Niemi is based in the Netherlands. Her staged images assert small nuances within complex stories where she is author as well as character.
London-based portrait and documentary photographer Jillian Edelstein has more than 100 of her images in the National Portrait Gallery collection.
Finally, street photographer Nina Welch-Kling rounds out the selection. She is fascinated with capturing the unexpected interactions of light, shadows and subjects of New York City.
