“We Speak Image” Is the Theme of Canon Expo 2010 New York

“We Speak Image” Is the Theme of Canon Expo 2010 New York


New York, NY—At an event held every five years, Canon is demonstrating recent achievements in imaging technology and offering a glimpse of next-generation imaging for homes, offices and medical facilities. The global showcase, now being held at the Jacob K. Javits Center in New York City, will include stops in Paris, Tokyo and Shanghai.

Canon USA is sponsoring Canon Expo 2010 New York with this year’s theme “We Speak Image.” Demonstrating the integration of the company’s digital imaging products with the many aspects of what Canon can offer individuals and businesses, Canon Expo 2010 New York highlights new technologies as well as current imaging and output products. It also provides a hint at future products being developed to change the way people incorporate imaging into their lives.  

“Canon Expo 2010 New York is an extraordinary demonstration of how Canon is uniquely positioned to say ‘We Speak Image,’” said Joe Adachi, president and chief executive officer, Canon USA, Inc. “The groundbreaking products and solutions on display at Expo are transforming the way businesses operate and how people across the globe share their experiences, reflecting our commitment to responsible innovation and our corporate culture of kyosei.”

The invitation-only event features more than 150,000 square feet of exhibition space at the Javits Center, emphasizing the areas where imaging plays a critical role in serving customer needs, including consumer imaging products, office equipment, print production, broadcast and communications, healthcare technologies and security solutions.

Show highlights include the Imaging for Tomorrow exhibit, which showcases new technologies developed to enhance people’s lives and offers a preview of Canon’s vision for the future of imaging. Capitalizing on developments in display technology and cameras, the exhibit includes Canon’s mixed-reality initiative, which uses computers to combine the real and virtual worlds in real-time, creating a visual experience in which users cannot only “see” images in a visual space but also control and create them. Canon’s Mixed Reality system utilizes a head-mounted display with built-in cameras and a computer that processes video to blend real and virtual realities. 

         Also on display are a proposed lightweight, compact “multipurpose” camera that supports both video and still image capture with ultra-high-definition 4K resolution and a new CMOS sensor that enables video shooting in excess of 60 frames per second.

         Canon’s future Cross Media Station (CMST) is planned to become a central media platform set in the living room, so that content shot with Canon devices, including video and still images, can be played back utilizing an HDMI cable connection to a television. And three new high-resolution liquid crystal panel display units, featuring 8K, 4K and 2K liquid crystal panels and high image quality display engines, demonstrate their possible use in professional services such as color management in image editing and the printing industry, image quality management and retouching by professional photographers, checking image quality and making color adjustments during video production, and displaying high-def medical images.

The Tsuzuri Project

Another part of Canon Expo 2010 New York is the Canon Gallery, site of the Tsuzuri Project, which demonstrates how Canon is using its technology to preserve Japan’s cultural heritage by reproducing national treasures. Canon EOS digital SLR cameras are used to capture high-res digital images of screen paintings and other cultural artifacts, which are printed in their original size on Canon’s imagePrograf large-format printers. The replicas are donated to the owners of the original historic works including shrines, temples and museums, allowing the original artifact to be preserved in a safer, controlled environment to prevent deterioration and preserve the work for generations to come.

Next-Gen Digital Capture Devices Unveiled

Among the products on display, Canon is exhibiting many recently announced technologies, including new DSLRs, HD video equipment, office solutions and digital radiography equipment.

Canon recently announced the EOS 60D DSLR, which features for the first time on an EOS camera a 3.0-inch vari-angle Clear View LCD screen, Full HD video recording and in-camera functionality for RAW image processing plus creative filters to manipulate images after capture. 

The new Canon XF105 and XF100 professional camcorders for mobile HD video capture are Canon’s smallest professional camcorders to date. The XF105 and XF100 utilize the same Canon XF codec featured in the XF305 and XF300, an MPEG-2 4:2:2 50Mbps codec said to provide exceptional high-definition image quality and twice the color resolution of HDV and other 4:2:0 formats. These camcorders include in-camera functions designed to enable easy setup and capture of HD 3D video when two XF105 or XF100 camcorders are paired, as well as a built-in infrared low-light feature to capture HD video in complete darkness.

Canon is also showcasing what it believes is the “world’s largest CMOS image sensor, with a chip size measuring 202x205mm.” Because its expanded size enables greater light-gathering capability, the sensor is capable of capturing images in approximately one one-hundredth the amount of light required by a Canon professional DSLR. And Canon says its second CMOS image sensor, which is APS-H-size and delivers an image resolution of approximately 120 megapixels (13,280×9,184 pixels), “is the world’s highest level of resolution for its size.”

“Canon is leading the DSLR HD video revolution with our popular EOS cameras and we continue to bring innovative and industry–leading professional HD camcorders to market, helping filmmakers and cinematographers create amazing videos that are changing the nature of video from Hollywood to independent films and film school campuses across the country,” added Adachi.


Business Solutions

For the office technology and solutions market, Canon is showing two additions to its production and enterprise product portfolios, the Canon imagePress C7010VP digital press and Canon imageRunner Advance C2030/C2020 multifunction products. 

On display for the first time in the U.S., the imagePress C7010VP incorporates three years of R&D. including significant customer input into its design, with focus on the enhancements necessary to allow customers to grow their businesses while improving output quality, productivity and versatility. 

“Expanding upon the successful launches of the imageRunner Advance and imagePress platforms, Canon continues to develop innovative document solutions under the ‘image’ brand that address the increasing demand for powerful, highly-efficient imaging solutions that deliver extraordinary output while maximizing return on capital investments,” said Adachi. usa.canon.com