Arlington, VA—The next-generation, 4K high-definition display technology for home giant-screen TVs has more than 8 million pixels of resolution (3,840×2,160 pixels)—four times the resolution of today’s high-definition televisions. It will be called Ultra High-Definition, or Ultra HD, connoting its superiority over HDTVs, according to the Consumer Electronics Association (CEA).
The name and related minimum performance characteristics are designed to help consumers and retailers understand the attributes of this superior television and display technology beginning to roll out this fall. “Ultra HD is the next natural step forward in display technologies, offering consumers an incredibly immersive viewing experience with outstanding new levels of picture quality,” said Gary Shapiro, president and CEO, CEA. ce.org