Harrisburg, PA—D&H Distributing, a North American distributor of consumer electronics and computer products, launched its interactive online tool, the D&H SMB Guide.
The guide walks reseller customers through several small business scenarios on two virtual “floors” of an office building, identifying how solutions can be assembled and marketed for each setting. It literally illustrates how products can be sold together in various verticals, fitting brand-name examples into a greater networking architecture.
The SMB Guide parallels D&H’s Digital Home Guide, an interactive PDF for consumer electronics (CE) dealers and retailers that illustrates how to sell solutions to the home market. The two guides reflect recent enhancements to D&H’s website, which now gives customers the choice to browse the site via an SMB Marketplace interface or a Consumer Marketplace interface.
Through these new navigational features, IT solution providers and CE dealers can visit a customized dandh.com focused on products, promotions and programs relevant to their respective markets.
The SMB Guide: An Interactive Solutions Tour
When a user clicks on an individual product in the SMB Guide, details pop up for that item, including a link to a dandh.com catalog listing with pricing and ordering information. The Guide is accessible 24/7 on the dandh.com home page via a customer log-in. It explores an assortment of small business needs, including a POS retail environment; specialized functions such as healthcare networking, document imaging and conferencing solutions; office infrastructures, including wireless and unified communications technologies; and a mobile technology suite.
“We’ve always emphasized that our resellers should focus on solutions-based sales, not one-offs, to be more successful. That’s especially true now,” said Jeff Davis, senior vice president, Sales, D&H Distributing. “Businesses need overall expertise, not just devices. The SMB Guide provides concrete examples of this, helping resellers to think along the lines of solution-based terms, and helping them market an integrated suite of products no matter what kind of SMB environment they encounter.” dandh.com
