Fujifilm Holds Best Photo Book Promo Ideas Ever! Contest for Photofinishers

Fujifilm Holds Best Photo Book Promo Ideas Ever! Contest for Photofinishers

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Valhalla, NY—Fujfilm North America Corporation launched its Best Photo Book Promotion Ideas Ever! contest, a competition looking for unique, attention-getting, and persuasive ideas for promoting photo books.

Fujifilm is sponsoring the contest to encourage professional photofinishers to focus on the photo book market, including developing innovative ways to educate and persuade potential customers to make their first photo book—and to share ideas within the industry to drive trials of photo books.

Professional photofinishers are encouraged to share their thoughts for a chance to win the $2,500 grand prize and first and second place prizes of $1,000. Whether the idea was already the centerpiece of a successful retail photo book promotion or a new idea that has not yet been promoted, all entries are encouraged.

“Photo books are very appealing but have not yet taken hold in the mass consumer market,” said Joellyn Gray, director of marketing, Imaging, Fujifilm North America Cor. “The industry needs to move beyond price promotion to persuasive marketing ideas to build trial. Once consumers make a book, they will create more. Photo books are a true win-win for the consumer and the photo industry.”

The contest runs through October 31, 2010, and submissions will be evaluated for their potential to generate sales, creativity and how easily others can replicate the idea. The winners, as chosen by a panel of business and marketing experts, will be announced in early December. Each winner will also receive public relations support to help promote their winning idea.

For complete details and entry form, go to PhotoBusinessBuilders.com.

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