Valhalla, NY—Fujifilm North America Corporation’s Electronic Imaging and Optical Devices divisions were awarded several 2023 Telly Awards. The Fujifilm Telly Awards were received for a variety of original video productions created with Fujifilm branded products.
Founded in 1979 to originally honor commercials made for cable and local TV, the Telly Awards has continually refreshed its categories. It now honors the evolving, broad range of work made today. 
“We are excited to officially say that our award-winning products were used to create award-winning content,” said Victor Ha, vice president, Electronic Imaging and Optical Devices Divisions, Fujifilm North America Corporation.
“Considering the company that we are in—our fellow Telly winners include some truly amazing brands and agencies that have created some next-level content—it’s certainly an incredible honor to be among them. These are big wins for our team and a wonderful way for us to celebrate the time and effort put into building the Fujifilm brand here in the U.S.”
Fujifilm Telly Awards
Branded Content: Business to Consumer
Fujifilm won Silver Telly Awards for its work on two campaigns. Focus Testing is an irreverent look at a fictional Fujifilm product team as they consider the best features to include (or not include) in the latest gear. Further, Spotlight is a series of in-depth documentary short films highlighting the creative motivations of specific Fujifilm creators and the tools and techniques they use to create their content.
Focus Testing featured the Fujifilm X-H2S, X-H2 as well as X-T5 mirrorless digital cameras. The campaign shows comical moments that result from the decisions of Fujifilm’s fictional vice president of product development. The series was well known in the Fujifilm product community. It is now widely anticipated around Fujifilm’s new product launches.
In addition, the Spotlight series highlights the work of content creators featured on Fujifilm’s most recent digital camera launches. It focuses on four creatives: Jasmine Quinones (The Making of “Push,” created on the Fujifilm X-H2S); Irene Yee (The Path to the Precipice, created on the Fujifilm X-H2); as well as Ibarionex Perello and Jarrett Esaw (Photography First, created on the X-T5).
The short films explain how they used specified Fujifilm gear to create their respective creative content. The films use behind-the-scenes reveals of the gear in action. They also include excerpts of actual footage and images from the projects. Consequently, the films illustrate how the applicable Fujifilm tools were used in each of the creative processes.
Branded Content: Promotional
The Spotlight series also won a Silver Telly in this category, for its promotion of new Fujifilm camera products.
• Branded Content: Best Film with Budget Under $100K and Branded Content: Writing
Filmmaker Rachael Porter won a Gold Telly in the under $100K budget category. She also won a Silver Telly in the Writing category for her short film Greenhouse. Moreover, it was created with the Fujifilm X-H2 and Fujinon Premista cinema lenses.
• Branded Content: Documentary: Short Form (under 40 minutes)
In addition, filmmaker Anna Andersen won a Silver Telly for her film The Promise of Spring in this category. She created the film using the
“We are in awe of our creative partners and grateful for the trust they put in Fujifilm products to help them make their vision a reality,” said Lisa Baxt, marketing director, Electronic Imaging Division, Fujifilm North America Corporation. “For our creative partners to be acknowledged by the industry for their hard work and collaboration is truly special. Congratulations again to the Fujifilm creator team, on this well-deserved recognition!”
Full details as well as credits for all the winners, click here.
