Ogden, UT—Gura Gear, makers of photo equipment bags, announced that Gregory Schern has partnered with award-winning wildlife photographer Andy Biggs, founder of Gura, and will serve as the company’s president.
Schern is a proven entrepreneur with the skills necessary to lead Gura through its next phase of growth, noted Biggs. Named one of Utah’s top young entrepreneurs by Utah Business magazine, Schern has the experience for building successful brands, broadening distribution channels and assembling the resources needed for the successful expansion of Gura. He was the founder
of Moab Paper, a developer of digital inkjet media. In a short period of time, Schern strengthened Moab’s position in the photographic marketplace.
“Gura has grown from a vision for the ultimate photo backpack designed to satisfy the needs of the world’s premier photographers,” said Andy Biggs. “The addition of Greg to our team will allow us to continue our robust growth while addressing the needs of our customers and partners. Greg brings a depth of experience with early-stage companies in the photographic industry and has an equal passion for image making and adventure travel.”
Biggs designed the original Kiboko to meet his needs while on Safari in Africa. Since that time, Kiboko has become popular among wildlife and landscape photographers and has also gained the attention of wedding, event and adventure photographers.
Gura continues to develop solutions for traveling photographers, and Schern is charged with growing Gura Gear, including rolling out new product offerings in 2011 and 2012. guragear.com
