Parsippany, NJ—In recognition of Women’s History Month, Hasselblad is embarking on six-month social media campaign to celebrate the Hasselblad Heroines honored over the past four years. Moreover, the Hasselblad Heroines campaign features stunning images, engaging Q&As and behind-the-scenes clips from the Heroines. The goal is to pay tribute to these talented photographers and inspire the next generation of female photographers.
Since 2019, Hasselblad Heroines has spotlighted accomplished female photographers globally. It has shared their experiences, industry challenges as well as artistic inspirations through images and interviews.
Hasselblad Heroines Campaign
Furthermore, starting today, the campaign aims to exhibit the diverse talents and perspectives of Hasselblad Heroines. Their work spans from portraits to landscapes and architecture to street photography. This month, Hasselblad is highlighting still-life photographers Annie Spratt, Karen Thomas, Lydia Winters and Andrea Zvadova.
Spotlighted Heroines
Film & Digital Photographer
Annie Spratt is a passionate film and digital photographer based in England. A mother of eight, she currently serves as the content management lead at Unsplash. Defying discouraging voices early in her career, Spratt remained dedicated to her beliefs in sharing her work freely. She has now accrued more than 9 billion views and 50 million downloads on Unsplash.
What’s more, her dedication contributes to the platform’s success, which was acquired by Getty Images in 2021. Learn more about her artistry and how she balances family life with her passion for community here.
Food Photographer
Karen Thomas is a London-based food photographer with two decades’ experience bringing culinary arts to life through her lens. Her photography has attracted high-profile clients such as M&S, General Mills, Nestlé as well as McDonald’s.
Passionate about creating visually stunning projects using various lighting techniques, Thomas was honored with awards at the Food Photographer of the Year and Tokyo International Foto Award (TIFA) competitions. Learn about her creative process in this behind-the-scenes video.
Storyteller & Photographer
Lydia Winters is the chief storyteller at Minecraft and a key player in the gaming and photography industry. In addition, she specializes in product and watch photography. Moreover, she blends her storytelling expertise with her passion for capturing moments and creative aesthetics.
From being an elementary school teacher to becoming the first woman to join Mojang Studios, her photography journey is marked with innovation and dedication. Learn more about her story and work here.
Beauty Photographer
Andrea Zvadova’s work is a celebration of unusual beauty, diversity as well as uniqueness. Additionally, through her macro and portrait images, Zvadova captures details that transform standard beauty depictions into windows of curiosity and abstraction.
A self-taught photographer, her style makes her a trailblazer in redefining beauty norms and championing individuality. With each photograph, she invites audiences to embrace the richness of human expression and find beauty in the unconventional. View her images here.
