Hasselblad Appoints New Global Photographer Relations Manager

Hasselblad Appoints New Global Photographer Relations Manager

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Redmond, WA—In a move to emphasize Hasselblad’s ongoing commitment to its worldwide users, Paul Waterworth was named the company’s new Global Photographer Relations manager.

A familiar face to Hasselblad’s UK users, having held the role of Northern Area Sales manager for the past three years, Paul Waterworth now oversees the development and enhancement of Hasselblad’s support to the international photographic community.

One of the key points he will look to address is support for professional photographers using older Hasselblad models, such as the H1/H2 or V series with proprietary backs. “I’ll also be talking to users of 35mm-style DSLRs to encourage them to see what the world of medium format can offer their businesses,” Waterworth said.

Waterworth is under the umbrella of Hasselblad in Denmark but will travel widely to communicate with photographers on an international basis. “One of the things I’ll be doing is talking to Hasselblad users as a group about the services that are now provided that increase the interactive opportunities for photographers,” he added. “These include such tools as the new Hasselblad UK Studio, the Masters competition, exhibitions, the Victor Online magazine, the Hasselblad Bulletin and other corporate programs. Another part of my remit will be to strengthen and extend the relationship between Hasselblad and its select band of business partners, which includes the likes of HP, SanDisk, Broncolor and Hahnemühle.”

A seasoned medium-format user, Waterworth will engage with the Hasselblad community, from high-end professional users to photo enthusiasts, to help ensure existing relationships are maintained and enhanced. “I want to make sure that we reach out to all of those who are working with a Hasselblad camera or who might benefit from using one but have not had the opportunity yet to see what these cameras can do for them,” Waterworth said. “I am hugely excited and motivated by the challenges of this new job.” hasselbladusa.com

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