Hasselblad Creates Special Applications Department to Focus on Aerial Photo

Hasselblad Creates Special Applications Department to Focus on Aerial Photo


Redmond, WA—With an initial focus on aerial photography, Hasselblad formed a new special applications department that represents the company’s commitment to go further in developing products and solutions to meet the needs of photographers working in special fields. 


From its very first camera in 1941, an aerial model designed for the Swedish Air Force during World War II, to its collaborations with NASA, Hasselblad has strived to develop products that overcome the challenges posed by aerial photography—within the earth’s atmosphere and beyond. Over the past 70 years, aerial photography has evolved in scope, encompassing a wider-than-ever mix of subjects and uses. And to meet the needs of its customers and their changing demands, Hasselblad has continuously developed its aerial system, now offering a range of solutions based on its flagship line of H4D cameras.

“We at Hasselblad take pride in manufacturing solutions for our customer’s needs and with the Special Applications Department, we are counting on ideas from Hasselblad users to move beyond our current product lineup into specialized photographic fields. With Hasselblad’s heritage in airborne photography, we’re starting with the H4D Aerial system, but this is only the beginning. We will continue to look at opportunities in specialized photographic fields and are excited by the prospect of further evolving this new department.”

Whether aerial photography is being used to capture artistic images for commercial purposes, construction site surveys, documentary evidence of environmental changes, or even highly complex multi-camera photogrammetric mapping, Hasselblad’s H4D Aerial system provides the tools needed to help accomplish the task. Special locking mechanisms are designed to provide secure mounting of all system components to counteract aircraft vibration, while specialized production methods aid in ensuring an extreme level of sensor and image plane positioning accuracy.

In addition to being able to capture images to a CompactFlash card or, when tethered, to external storage media, Hasselblad offers a Software Development Kit (SDK) for photographers who may need to build their own specialized applications for controlling the camera from the user’s own software. Furthermore, the Continuum will also be available—a sample application for operators who need easy access to camera controls via a computer without running Hasselblad’s Phocus software or having to build their own application. hasselbladaerial.com