IPI Receives Free Membership to Assoc. of Personal Photo Organizers

IPI Receives Free Membership to Assoc. of Personal Photo Organizers

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Henderson, NV—Independent Photo Imagers (IPI) and the Association of Personal Photo Organizers (APPO) jointly announced that all IPI members will receive a complimentary six-month membership ($350 value) to the APPO, an association of independent business owners who offer personalized, one-on-one photo management services to consumers.

The agreement, announced at IPI’s annual Members’ Retreat & Trade Show in Henderson, Nevada, provides IPI members a resource to provide an additional value-added service to their customers.

In conjunction with IPI, the APPO will be hosting a focus group meeting this month to determine the unique needs of the IPI member and how a personal photo organizer (PPO) can help. IPI members can either hire someone to be a PPO or form a partnership with an existing PPO in their area. A PPO helps clients by actually going into their home and organizing their photos with or for them.

“A career as a photo organizer is perfect for the professional photographer, photo retailer, professional organizer or person who loves photos and helping others,” said Cathi Nelson, founder and president of the APPO. “We are particularly proud of our social media strategy that includes our blog, Facebook fan page and Twitter. As a member, you can share these sites with others to help build client relationships and credibility for your business.”

IPI members who accept the invitation will be able to take advantage of the following APPO benefits:

  • Personalized Web Page: Every participating IPI member will have their own personalized Web page at personal-photo-organizer.com, where they will be able to select content, including services, customer testimonials and a photo gallery for projects, blog posts or periodic articles. The website page will be unique to retailers within this APPO consumer site.
  • APPO Logo: Members will have the ability to gain recognition and credibility as a photo-organizing retailer by using APPO logos.
  • Ongoing Training: As a member, retailers can benefit from free tele-classes and webinars to help develop a photo-organizing business. Examples of past topics include “How a PPO Can Help Funeral Homes,” “Hourly vs. Package Fees,” “Marketing Yourself at Vendor Fairs” and “Using Social Media.”
  • APPO Members-Only Facebook Page: All APPO members have access to a members-only Facebook group where they can post questions, start discussions and network with other members across the U.S., Canada and Australia.
  • Resource Center: Members can access a Resource Center located in the members-only area of the website. Some of the downloadable tools found there include tips on getting started, marketing materials, press releases and course handouts.
  • Member Newsletter: Newsletters will keep members informed about new developments in the industry, offer business tips and profile case studies of successful PPOs.
  • Social Media Presence: The APPO has developed a social media strategy that includes blog, a Facebook fan page and Twitter. Members can share these sites with others to help build client relationships and credibility for their business.

Brent Bowyer, IPI’s executive director calls the APPO membership “yet another great opportunity for IPI members to create an additional revenue stream for their photo retail business and also provide a wonderful service for their customers.”

Independent Photo Imagers (IPI) is North America’s largest buying group for service specialty retailers, with over 500 members and in excess of 750 storefront locations in the United States, Australia, Canada and South Africa. ipiphoto.com

The Association of Personal Photo Organizers (APPO), headquartered in West Hartford, Connecticut, is a marketing and training organization comprised of business owners who offer personalized, one-on-one photo management services to consumers. personal-photo-organizer.com

 

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