Kodak Celebrates 125 Years of Imaging at Photokina with New Photo Specialty

Kodak Celebrates 125 Years of Imaging at Photokina with New Photo Specialty

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Rochester, NY—With the photokina fair as the backdrop, Kodak celebrated 125 years of imaging, unveiling the next wave of its technologies. The company that invented consumer photography in 1885, Kodak is bridging the digital and print imaging worlds with new products designed to offer multi-channel production and fulfillment solutions for photo merchandising.

These include Kodak Photo Kiosks, the modular APEX dry lab and Kodak Creative Production software, a system-agnostic workflow software specifically for the photo-specialty retailer to offer premium products. On the pro lab and commercial fronts, there’s the Kodak NexPress photo platform and Kodak’s Photo Website Hosting and Desktop Premium Product software, which links print systems to photo creation and ordering applications on the Web and from the desktop.

At the center of Kodak’s celebration was its new photo book printing capability on the NexPress photo platform, using it to print “CXXV + BYND Celebrating Kodak Innovation: 125 Years and Beyond”—a keepsake calendar of Kodak’s imaging contributions.

Kodak photo book solutions are designed to help photo merchandisers across the value chain expand beyond traditional photo services. Kodak’s focus is to enable “an exceptional consumer experience at a variety of touch points, including in-store, online and at the desktop, with full-featured creative tools, simple intuitive ordering interfaces, plus multi-channel production and fulfillment options.”

At retail, Kodak Picture Kiosks give consumers the ability to create photo books at the touch of a button, while Kodak’s SmartFit technology helps consumers assemble a photo book from home in minutes. And for signature moments, Kodak Professional Collections is a new consumer service that provides access to designers to create one-of-a-kind heirloom albums. To kindle consumers’ attraction to photo books, Kodak is offering retailers new premium product strategies to “illuminate the path to success for photo merchandisers.”

Included in Kodak’s retailer offerings is the compact D4000 duplex printer, which it says “delivers exceptional print quality and reliability in a printer designed to create beautiful double-sided, borderless photo books, but can also produce calendars and personalized greeting cards.”

And, the all-new NexPress photo platform combines photo-quality output with productivity for creation of printed photo products, including photo books, calendars, greeting cards, 4×6 prints and magnets. Designed to deliver customized effects such as raised printing and matte or gloss coating, the NexPress is geared for photo specialty printers, photo labs and commercial printers. kodak.com

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