Leica Camera Kicks Off Second North American Road Show

Allendale, NJ—Leica Camera announce its second Leica North American Road Show, which will bring 29 workshops to 20 North American cities starting on October 5, 2010 in Toronto, Canada, and concluding on December 11, 2010 in Tampa/St. Pete, Florida.

Product specialists from Leica will be traveling across the U.S. and Canada to increase participants’ knowledge and familiarity with the Leica M system and X1 camera through a series of experiential shooting workshops.

“For the second Road Show, we are excited to again feature Leica M system workshops and also introduce new Leica X1 camera events,” said Christian Erhardt, vice president of Marketing at Leica Camera, Inc. “Professional as well as amateur photographers who enjoy the best and finest will equally benefit from this hands-on experience. Each participant will have access to knowledgeable Leica photographers who will deepen their photographic abilities and enhance their shooting experience.”

The experiential seminars will provide photographers with the opportunity to shoot with the M system or X1 camera in real-life situations. Topics covered during the events will include: camera and lens orientation; troubleshooting and maintenance; understanding the digital imaging process; configuring your computer; organizing and storing images; Adobe Lightroom introduction; color management introduction; and methods to produce better work in less time. Two-hour on-location field trials at each of the workshops further enhance the experience.

M-system event participants will have the opportunity to become intimately familiar with the M9, a small full-frame digital rangefinder camera, and the M system, including Leica’s newest lenses—the 18mm f/3.8, 50mm f/0.95 and the 24mm f/3.8.

At the Leica X1 shooting events, participants will experience the Leica X1, “the world’s only compact digital camera that delivers pro-caliber DSLR image quality by utilizing a large 12.2 megapixel sensor and the exemplary Elmarit 24mm f/2.8 Asph lens.”

The M-system event costs $149 per participant; the X1 camera event has a fee of $49 per participant. M-system event participants will receive a voucher equal to the workshop fee, and X1 camera event participants will receive a $99 voucher. The vouchers can be used toward the purchase of a new M-system product or X1 camera from a North American dealer.

For a complete schedule, visit leica-camera.us/news.