Allendale, NJ—Leica Camera launched the official Leica Camera blog at blog.leica-camera.com. The interactive platform provides Leica followers a dynamic space for product news, developments and related events, plus stories and insights from Leica photographers.
Since the launch of Leica’s Facebook fan page and Twitter newsfeed, Leica has developed a social networking community of over 50,000 photography fans. With the latest expansion of Leica’s online presence, the company hopes to provide a new platform to distribute news, answer questions and share Leica stories.
“We are excited to have yet another medium to engage Leica users on a daily basis,” says Christian Erhardt, vice president of Marketing at Leica. “A Leica blog seemed to be a natural addition to our social media portfolio and we look forward to bringing fans along on this new Leica adventure.”