Minox is playing a key role in the German Pavilion at the Expo 2010 World Exhibition, which opened May 1 and continues through October 31, in Shanghai.
The pavilion’s theme, “balancity,” fits the guiding principles of Minox, as expressed by Thorsten Kortemeier, managing director. “Based on our experience, a perfect team combines old and new, making us creative enough to search for new ways, new approaches never tried before, backed by the experience of the older generation,” said Kortemeier, picture here (center) with Lena Rettberg and Peter Ludwig of the German Expo Pavilion. Minox, which was chosen as the only German binocular manufacturer in the Pavilion, is showcasing its HB binocular series. minox.com
