Panasonic to Present Japan with Global Messages of Hope and Sakura Trees

Panasonic to Present Japan with Global Messages of Hope and Sakura Trees

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Osaka, Japan—Panasonic Corporation is collecting “Messages of Hope” from around the world to encourage children in disaster areas, from October 6 to December 31, in support of the recovery from the Japan earthquake. The collected messages will be presented together with young cherry trees to the Tohoku region in spring 2012.

A Message of Hope may be posted on a special website (http://panasonic.jp/econavi/sakura/en/), Facebook or Twitter. Each message will be added as a cherry flower to the cherry tree on the website until it is in full bloom. Once it reaches full bloom, posters and tapestries of it will be made and presented together with young cherry trees to children in disaster areas.

In 2007, Panasonic started its Let’s Plant a Tree for a Unit! campaign and has continued the activity to plant a tree for each unit of an applicable Eco Navi product sold in Japan. With the cooperation of LEAF and Eco-Schools of Foundation for Environmental Education (FEE), which is an international NGO, over 1.8 million trees have been planted in 45 countries. Eco Navi is a new Panasonic technology currently in 21 product categories, standing for Ecology (= energy saving) Navigation, which automatically senses human presence, location and activity level to operate itself in the most efficient and energy-saving way.

For 2011, tree planting was scheduled for 58 countries. In Japan, in support of the recovery from the earthquake, young cherry trees will be planted at elementary schools, kindergartens and day-care centers primarily in the Tohoku region, and the Messages of Hope collected from around the world will be presented in 2012. panasonic.com

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