photokina 2010 Trade Fair Program Features Special Events

photokina 2010 Trade Fair Program Features Special Events



Cologne, Germany—The organizers of the biannual photokina trade fair—Koelnmesse and the Photographic Industry Association—will welcome all major players in the photo-imaging industry to present the entire spectrum of products and services in the areas of modern image technology and applications for consumers and professionals, from September 21–26, 2010 in Cologne, Germany. 

It’s estimated that more than 1,300 exhibitors from at least 50 countries will present their products and services to more than 150,000 attendees from around the world. And, without exception, “all the leading companies in the imaging industry have emphasized the importance of photokina and have indicated that photokina 2010 is the top venue for marketing their products to the international trade,” announced the Koelnmesse. “photokina is the only event in the world that presents all imaging media, imaging technologies and imaging markets comprehensively and in all their variety under one roof—for professionals and consumers alike.”

photokina ( is unique because of its comprehensive approach: it addresses the imaging media, imaging technologies and imaging markets in all their variety—for both professionals and enthusiasts. The event offers photography products and services to the trade, to imaging professionals and to consumer end users.

The 2010 edition of photokina will have a strong focus on professional trade visitors. “Meet the Professionals” in Hall 4.1 will showcase computer-generated imaging (CGI) solutions as well as the latest trends in large-format printing and fine art printing. The show’s program will include numerous workshops, seminars and presentations related to the creative process of the imaging workflow, from image capture to printing. Core program highlights for the “World of Imaging” show include the following.

Underwater Imaging World. Part of the supporting program, the Underwater Imaging World is aimed at photokina’s entire visitor target group. Renowned underwater photographers will give presentations and host discussions on the techniques, equipment and dive sites suited for underwater photography—covering topics for beginners and professionals. For the first time, a diving tank will offer visitors the chance to test the underwater photography products presented by exhibitors.

Fine Art Printing: see me, feel me, print me. This special exhibition, targeted at photographers and discerning consumers involved in fine art printing, is a new highlight of the Imaging Output area. Its goal is to spark visitors’ enthusiasm about the media diversity of fine art papers. Appealing to sight and touch, it will enable attendees to draw comparisons between the high-quality fine art papers. Visitors will be able to test various papers and discover the features and differences in this special interest section.

Roadshow. The “blue box” Roadshow is being organized to include as many groups of manufacturers as possible, giving them the opportunity to present their brands and their products. Together, the manufacturers’ products will represent the workflow or each individual step in photography. 

Immotion: photokina Party Night. Immotion 2010 is the connecting element to the World of Imaging: digital lifestylers represent a young, cultural and trend-aware target group that integrates technology into their lives. This multimedia network will promote interaction and communication. With Immotion, photokina plans to connect photography and entertainment, both well established with digital lifestylers, and transport these to a broader consumer base.

Visual Gallery. Since 2002, this has been a cultural highlight of photokina. The Visual Gallery is the home of some of the biggest names in photographic art—from Mercedes Barros to Thomas Höpker—along with celebrities like Bryan Adams and Dennis Hopper. It is positioned as the showcase of today’s photographic art, of professional and applied photography and of photojournalism. 

CGI at photokina 2010. In Hall 4.10, Computer Generated Imaging (CGI)—one of the hot issues in visual communication—will be at the center of photokina, with a separate CGI exhibition for the first time. Hardware vendors, software developers, creative users, specialized dealers and training institutes have partnered to design a program in and around the CGI Solution Center to showcase current and future developments. CGI technology will be presented through lectures, exhibits and service presentations. photokina will address the concern that CGI is “high treason to photography,” with an expected lively discussion that will prove CGI is not about to make conventional photography redundant. 

Meet the Professionals. To stay on the forefront of the evolving imaging industry, photokina 2010 will include new target groups. Meet the Professionals, an area in Hall 1, is targeted at services and products to meet the needs of professional photographers and imaging specialists. 

Intermot 2010 International Photography Competition. Koelnmesse and the German Motorcycle Industry Association organized this year’s Intermot competition. The finalists’ images will premier at a special exhibition at photokina. The competition is open to amateurs and professionals, and it includes typical photography genres—lifestyle, people, travel photography, motorcycle racing and electronic image processing. Photographs can be submitted in the following categories: My World of Motorcycles, Biker Types, Emotions of Travel on Two Wheels, Motorcycle Racing and Moto Digital. The deadline
for submissions is September 10, 2010. Prizes include Tamron lenses and a Peugeot scooter. intermotcologne. com/thefair/photokina_photo_competition.php. 

Movie Wall at photokina. This is a world record attempt to be registered with the Guinness Book of Records as the largest matrix movie wall. It can be viewed during photokina 2010 along with live production of matrix movies at the trade fair. The Digital Photography Working Group will install what is likely the largest matrix movie wall in the world —14 meters in diameter and almost 44 meters in circumference. Attendees will be invited to have a video clip made which will be viewable on the Internet.

Meet the Communities (Photography and Web 2.0 Fans). In Hall 5.1, photokina will provide a central meeting point for photo enthusiasts. Meet the Communities at photokina is designed as a marketplace where organizers of photo festivals, photo book publishers, associations and social networks can meet with consumers and explain their services. Workshops and presentations on picture taking, video and sharing will be offered. Meet the Communities can be accessed online via a Twitterwall offering Q&A sessions. Live TV sessions with interviews from the show floor and various special events will be recorded by FotoTV, the official photokina TV partner. Additionally, fotocommunity—one of Europe’s largest online communities for the topic of photography—will present itself here and will also organize a user meeting for its members at the special area. 

Academy Meets photokina (Young & Upcoming Photographers). In Hall 1, this exhibit will be placed with the Visual Gallery. Students and graduates of technical colleges and art academies who have majored in photography applied to participate in the competition for the promotion prizes. And once again, the three best entries will be awarded cash prices. 

photo.Cologne – City Wide Competition for Photo Enthusiasts. For the first time, the “International Photo Scene Cologne” will team up with Koelnmesse to organize a citywide event: “photokina: cologne takes photos!” Amateurs, professionals and those interested in artistic photography can take part in this. Through this event, the organizer expects to strengthen the importance of Cologne as a center for photography. 


Meet the Professionals at photokina 2010:

The New Center for the Imaging Professional

photokina is bolstering its commitment to the professional in the photo-imaging industry with an enhanced Meet the Professionals area, now located in Hall 4.1, with a focus on exchanging ideas and information. 

Throughout 2010, photokina will further intensify its strong support for imaging professionals with a supporting program, targeted at professional trade visitors, that will have a new concept. Meet the Professionals will be expanded to include product ranges that are specifically targeted toward professional photographers and imaging specialists.  

The exchange of views and ideas will be at the center of the new and expanded presentation. Meet the Professionals will provide room for discussions and will also be the key meeting place for imaging professionals from around the world. With its central stage, it will be both a dialog platform and a marketplace.

The range of offerings will include Computer Generated Imaging (CGI), which celebrated its successful premiere at photokina 2008 and is one of the topics that will have a considerable influence on the work of imaging professionals in coming years. As in 2008, Professor Michael Jostmeier and his students from the Georg Simon Ohm University of Applied Sciences in Nuremberg will be at photokina. Furthermore, the topic of CGI will be expanded as a new sector in the form of a marketplace that offers both service providers and producers of hardware and software the opportunity to present their expertise to an international trade audience. 

The product groups large-format printing and fine art printing will also be of special interest to professionals, so photokina 2010 will conceptually integrate the suppliers and service providers from this segment in Meet the Professionals and will locate them as closely as possible.  

The supporting program will be enhanced with numerous workshops, seminars and presentations on various topics that cover the entire creative process of the imaging workflow, from capture to output.

In addition to the publishers and associations that are geared toward imaging professionals, the “Imaging Center” for the exhibits of picture agencies and a special show, “Underwater Imaging World,” with an exhibition tailored to the needs of professionals, will also be located there. 

The central location within the exhibition center should also make it easy for visitors to reach the camera and printer manufacturers in Halls 2 to 5, as well as the suppliers of professional studio technology and professional equipment in Hall 9. 


photokina Trade Fair Intensifies Activities in Social Media Channels with photokina Pioneers

The launch of the photokina- website marks the start of the fair’s next stage of activities in Web 2.0. 

Under the motto “People with Passion for Pictures!,” photokina hopes that “Pioneers” will enable it to more strongly address a young target group that is at home on the Internet and uses it to share its passion for pictures with others worldwide. Tight networking with other platforms such as Facebook and Twitter, plus blog directories and the Web in general, will help guarantee that the community will enjoy universal attention.

Anyone can become a photokina Pioneer; from professional photographers and camerapersons to enthusiast snapshot takers and home videographers, everyone is invited to share their love of pictures with the community. photokina Pioneers can immediately begin taking part in regular contests, called Challenges, to see where they stack up, exchange tips and engage in discussions. A constant stream of new Challenges will follow in the weeks and months ahead, giving members the opportunity to express their enthusiasm for photography. 

Prizes ranging from free photokina admission tickets to high-end digital cameras and top accessories will be awarded to the winners of each Challenge. Winners will be determined on the basis of points; individual members of the community can award a different number of points to each video, image or text (depending on the Challenge) that is uploaded to the website.

Participants in the contests may be able to present their images at photokina from September 21 to 26, where a selection of the best images will be on view to the international public at the Pioneers Cube. 

To be eligible, the member must have participated in all of the Challenges leading up to the fair and received top scores. The top three qualifiers for the Pioneers Cube will be selected by a panel of experts before the trade fair. 


photokina 2010 to Premier First Living Test Chart for Quick Check of Cameras

Image Engineering, one of the leading global companies for the development of measuring processes for digital imaging, will sponsor a special highlight for the photokina 2010 imaging show. 

With the help of the first-ever living test chart, visitors to the international trade fair for imaging can bring their cameras or camera-equipped cell phones to the Boulevard in the trade fair halls and have them tested free of charge. This attention-getting activity is supported by Koelnmesse as the organizer of photokina and by other sponsors, including CHIP Foto Video, Foto Gregor and the image services provider Viabild.

“We are happy about our partnership with Image Engineering, and we’re sure that this free testing service will be a special highlight for many visitors at photokina,” commented Markus Oster, vice president, Communication & Media, Koelnmesse GmbH.

photokina visitors will be able to use their cameras/cameraphones to take a picture of the test chart, which measures 2.2×3.3 meters. The special feature of the test chart is that it incorporates a live model painted only with test patterns. The image data is then analyzed on the spot by experienced engineers using IE-Analyzer software from Image Engineering. Utilizing the photokina test chart, with a skyline of Cologne, which was specially designed by Image Engineering for this activity, the experts can analyze the resolution, color characteristics, picture quality and image noise of the file. Interested photokina visitors can receive a test certificate affirming the current performance of their cameras after the evaluation.