photokina Intensifies Social Media Activities with Pioneers Program

photokina Intensifies Social Media Activities with Pioneers Program


Cologne, GermanyThe launch of the photokina-pioneers.comp website by the photokina trade fair for the photo-imaging industry marks the start of the fair’s next stage of activities in Web 2.0.

Under the motto “People with Passion for Pictures!,” photokina hopes that “Pioneers” will enable it to more strongly address a young target group that is at home on the Internet and uses it to share its passion for pictures with others worldwide. Tight networking with other platforms such as Facebook and Twitter, plus blog directories and the Web in general, will help guarantee that the community will enjoy universal attention.

Anyone can become a photokina Pioneer; from professional photographers and camerapersons to enthusiast snapshot takers and home videographers, everyone is invited to share their love of pictures with the community. photokina Pioneers can immediately begin taking part in regular contests, called Challenges, to see where they stack up, exchange tips and engage in discussions. A constant stream of new Challenges will follow in the weeks and months ahead, giving members the opportunity to express their enthusiasm for photography.

Prizes ranging from free photokina admission tickets to high-end digital cameras and top accessories will be awarded to the winners of each Challenge. Winners will be determined on the basis of points; individual members of the community can award a different number of points to each video, image or text (depending on the Challenge) that is uploaded to the website.

Non-winning participants in the contests may be able to present their images at photokina from September 21 to 26, where a selection of the best images will be on view to the international public at the Pioneers Cube, an area reserved for selected pioneers.

To be eligible, the member must have participated in all of the Challenges leading up to the fair and received top scores. The top three qualifiers for the Pioneers Cube will be selected by a panel of experts before the trade fair.