PhotoPlus Expo 2010 Opens with a Focus on Education and Inspiration

PhotoPlus Expo 2010 Opens with a Focus on Education and Inspiration


New York, NY—PDN PhotoPlus International Conference + Expo, kicked off at the Jacob K. Javits Center in New York City and will run through October 30, featuring more than 100 seminars, keynotes and special events. The Expo also has more than 200 exhibitors presenting the latest in digital imaging products, software and services.

Its educational program provides cutting-edge content for the evolving needs of photographers and imaging professionals, including new wedding/portrait and digital video sessions. PhotoPlus Expo is designed as an enormous classroom to help attendees expand their business, with presentations conducted by well-respected and imaging professionals, including Chase Jarvis, Mark Power, Jasmine Starr, Joyce Tenneson, Lauren Greenfield, Liz Von Hoene, Mark Seliger, Jim Garner and Albert Watson.

“Our continued emphasis on education truly speaks to PhotoPlus’s commitment to excellence in the area of photographic education,” said Lauren Wendle, vice president and group publisher of Photo District News. “We continue to look at the changing market and create a learning environment to educate attendees in the areas that are most critical to their business. As such, we’ve expanded areas such as wedding, video and social media, to name only a few.” In fact, more than 65 new seminars have been added to the 2010 schedule.


Keynote Presentations

The opening keynote was given by award-winning photographer Chase Jarvis, who shared his insights on the convergence of photography, technology and new media by hosting his underground online show, chasejarvisLIVE, direct from PhotoPlus. The live broadcast demonstrated how Jarvis and some of his peers are reexamining and redefining creativity. Jarvis has set the standard as a creative who breaks the traditional rules and shares his art via digital platforms—most often with platforms of his own design. His artistic vision has helped transform his message of “the democratization of creativity” into a global online movement.

On October 29, Albert Watson, recognized as one of the 20 most influential photographers of all time, explained his latest masterpiece—a 10-year behind the scenes portrait of Las Vegas, which debuts this fall with the monograph “Strip Search” and an exhibit at New York’s Hasted Hunt Kraeutler. Attendees also experienced an intimate dialog between Watson and legendary photo editor Laurie Kratochvil as they discussed this latest project and took questions from the audience.

For the final day of PhotoPlus, October 30, Cristina Mittermeier will present the keynote. The work of conservation photographers covers a range of threats to biodiversity—from poaching and global warming to habitat loss. President of the International League of Conservation Photographers, Mittermeier spent the last year traveling from the shores of British Columbia to the Amazon rainforest to document the changing lifestyles of indigenous people due to external industrial threats to their homeland. Educational, alarming and enlightening describe her presentation.


PDN PhotoPlus Bash Aboard the USS Intrepid

This year’s annual PDN PhotoPlus Bash will take place on the Intrepid Sea, Air, & Space Museum on October 29 from 8:00 p.m.-11:00 p.m. The Intrepid offers interactive exhibits, breathtaking views of Manhattan and an evening of entertainment. One of the most famous and successful ships in U.S. history, the Intrepid is now a national historic landmark. Attendees of the PDN PhotoPlus Bash will have access to the entire ship, including an array of sea, air and space exhibits representing some of the most memorable moments in American history, and the Intrepid’s flight deck.

Additionally this evening, PhotoPlus will host another special event from 6:15 p.m.-7:45 p.m.—Mark Power/Magnum, Sponsored by HP. Join Magnum photographer Mark Power in a rare public appearance as he shares his distinctive vision and recent exhibition that incorporates a fascinating mix of creativity, craft and technique. Power’s most recent project, “Destroying the Laboratory for the Sake of the Experiment,” is a collaboration between himself and poet Daniel Cockrill. The multifaceted project began in 2006 with the two artists traveling together to different parts of England and sharing similar experiences, but reacting independently through their chosen media. This event also includes special remote appearances by other photo luminaries.


Bustling Trade Show Floor

Of course, PhotoPlus Expo is also the venue for a broad range of product announcements and introductions for all things photographic. In fact, this year’s exhibitor’s hall for the trade show is officially sold out, thanks in large part to the growing interest in digital imaging and video and a long list of first-time exhibitors to the show.

In addition to new exhibitors such as Stockbox Photo, Adorama Rentals and Glidecam Industries, Pentax will exhibit their latest digital technology after a two-year hiatus from PhotoPlus Expo. These exhibitors, along with other industry leaders, including Canon, Casio, Kodak, Leica, Lexar, Media, Mitsubishi Electric Photo Imaging, Nikon, Olympus, SanDisk, Sony, Tamron and Tiffen, make up a trade show floor teeming with energy and exciting ideas to help attendees maximize their craft.