The NPD Group’s The Next Camera study provides insight into camera purchase intenders regarding their overall preferences, as well as awareness and interest in mirrorless hybrid cameras.
When asked where they would most likely turn to find out more about mirrorless hybrid cameras, the respondents’ first choice is online review sites. But next in importance is actually kicking the tires in a retail environment.—Liz Cutting, Senior Imaging Analyst, The NPD Group
