PMA 2010 is meant for our industry to show the world what we’re made of. It’s our time to shine. We’re not encumbered by trying to get out from behind the 108-inch flat-screen television, or being drowned out by the latest in audio technology. 

If you think about it, we are an industry that continues to impress. Over the last 15 years or so, new products and new technologies have emerged on an incredible schedule, each year giving way to the next unthinkable solution to problems we didn’t even realize we had.

In just the last few years alone, we’ve seen wonders such as blink detection, panorama stitching, the virtual elimination of red-eye and DSLR cameras shooting Full HD movies. Cameras have become crushproof, waterproof, drop proof and virtually mistake proof. Camera bags have become lighter and more resilient. Tripods have become smaller and sleeker. Lenses focus almost as fast as the human eye.

Digital point and shoots have gone from silver to black to the entire spectrum of the rainbow. LCD screens can now be viewed in full sunlight, with digital picture frame resolution. Photo printers are using archival inks that will now last for more than 100 years. Photo kiosks and minilabs enable novices to create incredible photo books in an hour.

And, in addition to all of this, photography continues to be the universal language throughout the world.

Every once in a while, you have to sit back, take a deep breath and marvel at the industry that consumes us. 

Photo Industry Reporter is pleased once again to cover this show in all of its splendor. We’ll be reporting live from the convention hall floor, with daily coverage each day delivered to your hotel room or available on the show floor. Each issue will be packed with new product announcements, retailer outlooks, our exclusive product showcase, and columns aimed at giving you advice and perspective in all aspects of our industry.

You can also see the latest news on our website, direporter.com, where live updates will be posted throughout the show.

Enjoy PMA 2010. And if you get a chance, pat yourself on the back for being a part of this incredible industry.