PMA Launches CliQ Initiative for the Entire Photographic Community

PMA Launches CliQ Initiative for the Entire Photographic Community

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Jackson, MI—PMA (Photo Marketing Association) unveiled its CliQ website, a new branded experience for photo enthusiasts and anyone interested in getting the most from photography and video.

“CliQ is a 24-hours-a-day, seven-days-a-week commitment on the part of the association to provide content and tools for everyone involved in photography, from consumers to aspiring pros, to retailers and professional labs,” said Ted Fox, executive director and CEO, PMA. “Also, with the recent addition of the Professional Wedding and Studio Photographers Association International (PWSPI) to the PMA family, the association has broadened its appeal to include all segments of the photo/video industry.”

The CliQ website, located at cliqworld.com, features how-to tips, new product reviews from DP Review and monthly photo contests. In the coming months, more features will be added, leading up to an annual event in September.

The establishment of CliQ will bring extensive changes to the PMA annual convention and trade show, scheduled for September 6-10, 2011, in Las Vegas, Nevada. PMA has renamed the expanded event CliQ 2011. The show will now feature presentations from well-known photographers like Jasmine Starr, Scott Bourne, Tracey Clark and Stacy Pearsall, as well as workshops, photo walks and seminars that will be part of the CliQ experience, along with entry to the photo trade show.

The show itself will include interactive zones spotlighting technology, tips and techniques in these major areas: the Shooting zone with demos by leading photographers of still photography; the Mobile zone, which will spotlight the hottest and best mobile phone apps; the Software Tutorial zone where visitors can learn the ins and outs of leading desktop and Web photo applications; the Innovation zone that will highlight new and emerging technologies; the 3D zone that will feature digital 3D photography and video; and the Video zone, which will showcase one of the fastest-growing areas in imaging today—HD and SLR videography.

The annual show will also offer custom-picture framing and the GoingPro Bootcamp photography business seminar.

“The PMA convention will continue to offer the same leading-edge programming for the retailers, custom framers, studios and chain stores,” added Fox. “PMA members will recognize classic convention features, like the DIMA Printer Shootout, the DIMA Photo Book Showcase, Retailer Hot Picks, Photographer Hot Picks, DIMA Innovative Product Awards and the official business session.”

Also, as previously announced, North America’s largest photo retail buying group, the Photographic Research Organization (PRO), will stage a major buying event in conjunction with CliQ 2011, using it as a launch point for 2011 holiday season merchandising 

To learn more about the new initiative, tune into an interview with Ted Fox on the DIMAcast or AIE Imaging Executive podcast. The interview, conducted by PMA senior editor Jennifer Kruger on January 11 also includes Chad Munce, group executive, digital imaging markets, and Gary Pageau, PMA publisher. cliqworld.com and pmai.org

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