PMDA and JCPenney Expand Portraits of Love for Families of Deployed Troops

PMDA and JCPenney Expand Portraits of Love for Families of Deployed Troops


Old Bridge, NJ—The PhotoImaging Manufacturers and Distributors Association (PMDA) announced that JCPenney Portraits has joined its 2010 effort to send 10,000 free family portraits to deployed military personnel this holiday season as part of its annual Portraits of Love project.

Military families can provide their deployed loved ones with a reminder of home during the long, especially difficult holiday season by visiting any JCPenney Portraits studio through October 31, 2010, to take advantage of the free portrait and free shipping to their family members’ overseas military address.

Launched through a joint effort between the photography industry organization PMDA and Soldiers’ Angels, a grassroots volunteer organization serving military families, the Portraits of Love project seeks to provide professional photographers, photo enthusiasts and portrait studios with an opportunity to use their talents and resources to show their appreciation for all those serving abroad. In addition to the in-store sessions, beginning October 1, 2010, the PMDA’s network of volunteer photographers will be opening their studios in communities throughout the country to military families. For more information and a listing of local studios, please visit

“We are all so grateful for the dedicated service of our troops who serve in harm’s way around the world,” said PMDA president Joellyn Grey. “Last year’s inaugural Portraits of Love project was a wonderful opportunity for the photography community to join together to give a little something back to our deployed military members and their families. Having JCPenney Portraits participation for 2010 will help us make the project that much more accessible to families.”

To take advantage of the free portrait offer through JCPenney Portraits, families of deployed, or soon-to-be-deployed, personnel can schedule a family portrait session at their local JCPenney Portraits studio. Before they visit the studio, they can print a copy of the Portraits of Love offer from the JCPenney Portraits website (available at to present along with their military ID.

Families can then select their favorite traditional portrait sheet from the session to keep for themselves and choose a second portrait sheet to be sent to their loved one overseas (APO address is necessary). As soldiers often prefer the portability of a pocketsize portrait, families can choose from any of JCPenney’s 10×13 or smaller traditional portrait sheets.

To find the nearest JCPenney Portraits studio, families can visit For more information on the Portraits of Love Project, or to find a listing of local participating photography studios, visit, or check out the project’s Facebook page at