Cell phones are the predominant image capture device for teens and young adults. According to The NPD Group’s Imaging Confluence Topical, more than half of teenagers 13 to 17 years old are using their cell phones to take most of their pictures. Nearly half of the 18 to 34 year olds do the same.
However, cell phone image capture loses out to the camera as the demographic gets older, with more than half of 34 to 54 year olds using their cameras as the main source for taking pictures and nearly two-thirds of those 55 and older snapping pics on their point-and-shoot or digital SLR cameras. For more information about NPD’s Imaging Confluence Topical, contact NPD 866 444 1411.—Liz Cutting, Senior Imaging Analyst, The NPD Group