Mirrorless hybrid cameras hit a new high point of 1.3 percent of all cameras sold in May 2011. While a drop in the bucket for the camera market as a whole, when we hone in specifically on detachable-lens, or interchangeable-lens, cameras the number becomes more impressive, having reached 10.2 percent of all detachable-lens cameras sold in May 2011.
Sales were driven by more selection and promotion surrounding Mother’s Day, and an average price of $587 compared to $666 last May.—Liz Cutting, director, senior imaging analyst, The NPD Group, Inc.
