While many categories are up from a year ago after a significant economic slump, only a few technology categories have experienced dollar growth from two years ago. Among them are lenses.
Prime and zoom lenses together grew by 18% when comparing the 12 months ending April 2010 to the 12 months ending April 2008. Prime lenses have grown from 17% to 21% of all lens revenue.
Here is a view of the top five prime lenses for the latest three months ending April 2010, which collectively represent 29% of all prime lens dollars and 41% of units in the latest three months.—Liz Cutting, director and senior imaging analyst, The NPD Group