Tech Trends: Camcorders vs. Cameras

Tech Trends: Camcorders vs. Cameras

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While camcorders drove nearly one-in-every five dollars spent on a dedicated image capture device, detachable-lens and long-zoom cameras were the revenue drivers in 2010.

Detachable-lens cameras grew 19 percent in units and 23 percent in dollars in 2010, with an average selling price increase of 4 percent. 

Long zooms (compact cameras with 10x or greater optical zoom lenses) grew 48 percent in units and 40 percent in dollars in 2010, with an average price decrease of 3 percent to $250.—Liz Cutting, director and senior imaging analyst, The NPD Group

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