While camcorders drove nearly one-in-every five dollars spent on a dedicated image capture device, detachable-lens and long-zoom cameras were the revenue drivers in 2010.
Detachable-lens cameras grew 19 percent in units and 23 percent in dollars in 2010, with an average selling price increase of 4 percent.
Long zooms (compact cameras with 10x or greater optical zoom lenses) grew 48 percent in units and 40 percent in dollars in 2010, with an average price decrease of 3 percent to $250.—Liz Cutting, director and senior imaging analyst, The NPD Group
