San Diego, CA—A smartphone camera for capturing secure and authenticated digital content, Truepic Lens was recognized as one of TIME’s 2022 Best Inventions in the Apps & Software category.
Truepic Lens is an iOS and Android software development kit (SDK). It powers mobile platforms or services to integrate secure camera technology into any mobile application.
“A trustworthy Internet starts with giving people the tools they need to verify the authenticity of digital content. Truepic has taken a major step toward this goal with their Truepic Lens SDK,” said Dana Rao, EVP, general counsel and chief trust officer, Adobe.
“As the founder of the Content Authenticity Initiative and fellow cofounder of the C2PA, we’re excited to see Truepic recognized for this work. We also look forward to continuing to partner with them to advance our shared vision of increasing trust online through provenance solutions and standards.”
Moreover, the Truepic Lens is a foundational piece for scaling the secure and authentic creation of digital content across the Internet. Its goal is to increase trust and transparency online. In addition, its secure media capture and signing solution aligns with the Coalition for Content Provenance and Authenticity’s (C2PA) open specification. This allows full interoperability between original capture, editing, storage as well as display tools.
As a result, content consumers can see where and how content was originally created. They can also see what specific edits were made since creation.
“We are honored by TIME’s recognition. We believe that our mission to scale digital content authenticity is critical to the future of our global societies and economies. Synthetic content creation tools are advancing rapidly and are now completely open and accessible to billions. Yet, businesses, institutions and society have no method of deciphering synthetic from authentic,” said Jeff McGregor, CEO of Truepic.
“This is now a fundamental challenge to our collective ability to have a healthy information ecosystem as we enter the next phase of the Internet. We are proud to work with our partners and colleagues in the C2PA to drive the future of digital content transparency online.”
Furthermore, the Truepic Lens SDK’s interoperability is also demonstrated with other C2PA-compliant products with partners. They include Microsoft and Adobe’s CAI open-source offerings.
The SDK utilizes Public Key Infrastructure (PKI) as a foundation. Consequently, it ensures maximum security, privacy, reliability and ease of use. It also runs a suite of authenticity checks to validate the device, associated image metadata and original pixels of every photo and video captured.
In addition, all content complies with the C2PA standard. That means it can travel across the Internet to any service, cloud or platform, adopting the provenance-based specification.