In addition to Omvik’s role in managing the company’s marketing initiatives, he assumes a central role in shaping all future product and technology developments. With a unique insight into how digital photographers utilize technology, Omvik will integrate the company’s product definition and design with its customer support and education activities to meet the explicit demands of professional and consumer photographers.
“John has dedicated his career to the photo industry, both as a professional photographer and in developing core products and technologies for his peers. His intimate understanding of photography and the digital imaging market has helped Unified Color communicate the complexities of our powerful Beyond RGB color technology to the photographer audience,” said Alfred Zee, CEO of Unified Color Technologies. “Under John’s leadership, Unified Color has already secured numerous accolades from end users and HDR experts. John’s unique experience and industry insight helps us to better address the product requirements of our current customers as we expand our business internationally.”
Since joining the company in November of 2009 as its director of Marketing, Omvik has played an integral role in developing and growing Unified Color’s software offerings as a true color HDR software provider for photographers. Over the last year, Omvik has overseen the introduction of four HDR products and exponential growth in the company’s revenue and installed user base.
Omvik has more than 15 years of experience in digital imaging product marketing, having held senior positions with Agfa and Sierra Imaging, and he was the director of Professional Product Marketing for Lexar Media prior to joining Unified Color. unifiedcolor.com