Port Chester, NY—Although consumers spend billions of dollars on digital music purchases, 73.6 percent value photos or documents over music, according to a new digital media survey from cloud storage and access provider MiMedia.
The key findings of the recent survey include:
· Nearly half (44.8 percent) of adults polled said their photos, videos, music and documents are worth over $1,000.
· When asked which digital files are most important, 40.7 percent said photos, followed by 32.9 percent for documents, 18.5 percent for music and 7.9 percent for videos.
· A majority (72.4 percent) has experienced data loss due to lost/stolen computers (6.5 percent) or crashed/malfunctioning devices (65.9 percent).
· Those who have suffered data loss assigned a higher monetary value to digital media.
· Only 16.5 percent of those polled assigned a monetary value of less than $100 to their digital media collections.
“We wanted to find out the extent to which people truly value their media now that photo albums, music collections, videos and important documents live largely in digital format,” said Erik Zamkoff, founder and CEO, MiMedia. “The irreplaceable nature of pictures gives them a higher assigned value, and ultimately reinforces MiMedia’s commitment to protecting digital memories.”
MiMedia is a cloud service created to give consumers secure automatic backup and instant on-demand access to all of their files anytime, anywhere. From the Web-based platform, users can listen to music, watch videos, view photo galleries, store documents and share data via private e-mail links and social network news feeds. For the results of this study, 1,200 adults were surveyed between June 16 and July 8, 2011. mimedia.com
