Santa Monica, CA—Focus For Humanity—a U.S.-based nonprofit organization that awards grants to amateur and pro photographers throughout the world to enable them to focus their work on telling cultural and humanitarian stories—has agreed to an innovative sponsorship arrangement with X-Rite, a provider of color management and measurement technologies. The agreement will provide grant recipients with X-Rite color management solutions—a critical component of the photographer’s workflow.
“Our grants and awards ensure that the best photographic talent gets the best tools, support and advice as they transition to become successful humanitarian or travel photographers,” said Marco Ryan, cofounder of Focus For Humanity. “We are delighted to be associated with X-Rite, whose products are widely acknowledged as the most intuitive, practical and best color management solutions for today’s working photographer.”
Under the agreement, X-Rite will provide ColorMunki Photo, an integrated color control solution, to help enable these talented photographers to accurately portray their subjects by calibrating their computer displays, projectors and printers.
Also provided to each of the main Focus For Humanity grant recipients will be ColorChecker Passport, for color control and consistency from capture to edit. A minimum of 10 grants will be awarded per year.
“We are honored to support Focus For Humanity and to be able to assist up-and-coming photographers with their international humanitarian efforts,” said Thomas J. Vacchiano, Jr., X-Rite’s president and CEO. “By providing grant recipients with X-Rite color management solutions, we are able to help these photographers make the jump to the professional world as they create their storytelling color correct images for the rest of the world to see. And of course, training through webinars on these products will be provided to the grant recipients.”
Each year Focus For Humanity organizes a collection of grant recipients’ images that are then exhibited online and at key events or locations. A selection of these images is on display at the X-Rite Stand (Hall 4.1, Stand I021 – I029) at photokina in Cologne, Germany. X-Rite also has plans to promote this humanitarian work worldwide throughout the year. xrite.comp and focusforhumanity.org
