Xerox Marks Its Fourth Year Bringing Digital Print Technology to the Photo

Xerox Marks Its Fourth Year Bringing Digital Print Technology to the Photo


Rochester, NY—Xerox is focused on reinforcing its message to the photo-imaging sector, which is, “The photo publishing market remains a lucrative and expanding space for print service providers.”

This year marks the fourth consecutive year Xerox is providing digital print technology, software and business development tools to the photo industry—all designed to drive production of photo books, calendars, trading cards and other photo publishing products. Their continuing alliance with Fujifilm North America is designed to enable both companies to leverage their expertise to serve customers from professional photo labs to traditional print providers.

“Xerox’s technology and software create a significant revenue opportunity for photo businesses and print providers, allowing them to bring photos to life as photo books, calendars and greeting cards,” said Philippe Laude, vice president of photo and packaging, Xerox Corp.

To help print providers succeed in the photo publishing market, Xerox offers a variety of photo applications and software, as well as the DIMA Innovation award-winning Xerox 700 digital color press. The 70 page-per-minute digital system was recognized for a new finishing option that produces booklets in-line. It is part of a family of products that also includes the Xerox Phaser 7760 and Xerox DocuColor 260 system.

The company’s iGen presses are also offered for photo publishing, like the four Xerox iGen3 presses Salt Lake City-based SendOutCards uses to produce millions of customized greeting cards annually.

“We printed and sold in excess of 3 million cards last December, more than double our December 2008 sales,” said Joe Kenemore, COO of SendOutCards. “Key factors for that sales spike were the print quality and production efficiency of our Xerox iGen 3 presses.” Based on this success, SendOutCards plans to expand into the photo book and calendar markets this year.

Earlier this year, Xerox was recognized by J.D. Power and Associates for providing “An Outstanding Customer Service Experience,” This was the fourth consecutive year Xerox has achieved the certification for Excellence in Technology Service and Support.