Melville, NY—In alignment with the company’s dedication to sustainability initiatives and storytelling through technology, Canon USA unveiled its latest short film. Moreover, Canon’s Seismic features Canon Explorer of Light Charles “Chas” Glatzer. Further, the film was captured by Canon Creator Nathan Lee Allen, utilizing the full-frame hybrid EOS R5 C camera.
“In Yellowstone, preservation isn’t just a concept. It’s a collective and collaborative effort. Every visitor, staff member and admirer play a crucial role,” said Sam Barkley, chief development officer, Yellowstone Forever. “Canon’s Seismic reinforces this, reminding us that we all share responsibility for the park’s future. As stewards, it’s up to us to ensure that generations to come can experience its wonders, thanks to our dedication to preserving its natural beauty and protecting its wildlife.”
Canon’s Seismic
What’s more, the film delves into the rich history of Yellowstone National Park, a globally acclaimed natural wonder. It sheds light on the ongoing seismic shifts the park undergoes. In addition, it emphasizes the imperativeness of preserving its fragile ecosystems and inhabitants. 
Since 1997, Canon USA has partnered with Yellowstone Forever. Thus, it has contributedto vital scientific research and advancing conservation efforts. They include the protection of endangered species and the application of cutting-edge science and technology crucial for managing Yellowstone National Park.
Additionally, in a further show of support for the park, Century Direct, a Long Island-based direct mail marketing company and Canon customer, leveraged its varioPRINT iX3200 to produce 1,000 hardcover books. The books feature breathtaking images of Yellowstone National Park captured by Glatzer using Canon cameras and lenses.
These initiatives align closely with Canon’s corporate philosophy of Kyosei. The philosophy advocates for the harmonious coexistence and collaboration of all people, regardless of race, religion or culture, as we collectively move forward into the future.
“As we unveil Seismic, our cinematic tribute to Yellowstone National Park, we underscore our unwavering commitment to sustainability and compelling storytelling,” said Isao “Sammy” Kobayashi, president and CEO, Canon USA, Inc.” Through the lens of technology and the artistry of our talented collaborators, we illuminate the seismic shifts of this cherished landscape, urging for its preservation. This endeavor epitomizes Canon’s dedication to Kyosei, fostering harmony and collaboration for the betterment of our planet.”
