Canon at CES 2021: Redefine the Limits

Canon at CES 2021: Redefine the Limits

Charles Glatzer

Melville, NY—The mission of Canon USA is to create innovative consumer electronics and solutions that bring mutual benefits to consumers, businesses as well as industries. At CES 2021, Canon will debut an interactive digital experience through five unexpected experiences and innovation cornerstones. They celebrate how people can use Canon products to help redefine the limits they face. Moreover, Canon will inspire attendees to transcend limits by capturing the marvels of space, the splendor of wildlife and the nostalgia of a lost iconic sports setting.

“2020 was a year filled with limits. We were all faced with looking at our daily lives and figuring out the best paths to complete our professional work and responsibilities to our families,” said Kazuto Ogawa, president and CEO, Canon USA, Inc. “As we catapult into 2021, we are presented with a unique opportunity to redefine our limits. At CES, Canon is excited to share how our technologies, solutions and products can inspire and offer a chance to collaborate on a better future.”

Canon’s five cornerstone immersive experiences at CES 2021 consist of redefining . . . How We See Our Planet; How We Experience Sports & Entertainment; The Way We Capture Life; and How We Work Together

Redefine the Limits: How We See Our Planet

CES attendees can join astronaut Marsha Ivins in a recreation of space to discover Canon’s compact imaging satellites, the CE-SAT-1 and 2B. They will see how these cost-efficient, high-resolution satellites are making space imaging more accessible. What’s more, attendees can navigate different locations around the world and take their own snapshots using high-resolution imagery from the CE-SAT-1. In addition, they can save their favorites as backgrounds for their compatible mobile device.

Redefine the limits Canon-CE-SAT-1-imagery
Image taken with Canon’s CE-SAT-1

Beyond lending her voice to the experience, Marsha Ivins also participated in a prerecorded Canonhosted panel discussion; it is accessible through the cornerstone. Fellow astronaut and filmmaker Colonel Terry Virts joins Ivins. Moreover, they discuss the profound impact space imaging has on humanity and our planet.

How We Experience Sports & Entertainment

In 2020, fans were forced to watch sports and entertainment from their screens. Now, Canon’s Volumetric video system is set to change the ways we experience our favorite events and sports; that’s because it enables viewing the action from unlimited angles.

Redefine the Limits Canon-Volumetric-Video-system
Canon Volumetric Video System

To showcase the capabilities of Canon’s Volumetric video studio in Kawasaki, Canon is bringing CES visitors back to Love Park, the legendary Philadelphia skateboarding haven. As a result, they can witness up-and-coming skateboarders Yuto Watanabe and Kyonosuke Yamashita skate this long-lost location. Together with world-renowned skateboarding photographer and Canon Explorer of Light Atiba Jefferson, the skateboarding action at Love Park was resurrected. Further, it was captured in a way never seen before; this experience highlights how Canon is redefining how we view sports and entertainment.

Redefine the Limits: The Way We Capture Life
Charles Glatzer

During such an unparalleled year, it was also harder for people to connect with the critical wildlife and natural ecosystems that are continuing to disappear. Canon Explorer of Light and renowned wildlife photographer Charles Glatzer traveled to snowy Yellowstone National Park with his EOS R5 camera. He photographed the famous Yellowstone wolves to showcase how the monitoring of the wolves has helped preserve the park and its valuable inhabitants. Moreover, through this multilevel interactive experience, attendees can join Glatzer on this trip and take control of an EOS R5 camera themselves.

The experience also highlights Canon printers through a wildlife photo gallery featuring some of Glatzer’s best Yellowstone imagery. In addition, attendees may purchase the images as high-quality prints printed on Canon’s imagePrograf Pro-1000 and imagePrograf Pro-4100. Canon also features other products from its current lineup in an additional product gallery. They include the Colorado 1640 and Colorado 1650 printers.

Redefining How We Work Together

Furthermore, in 2020 the whole world experienced the limits of hybrid and remote work environments. Canon, with software tools such as the EOS Webcam Utility and the upcoming AMLOS camera system, is redefining how we see, engage and interact with each other through gesture-based imaging technology.

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Canon EOS M50 Webcam Utility Kit

While the system is scheduled for release later in 2021, attendees can experience a sample of the AMLOS camera system during an interactive video and audio adventure.

In the experience, attendees become Secret Agent Magnolia. They can use the system to collaborate with a field operative during an intelligence mission.

Redefining the Way We Shape the Future

Canon is also driven by its Kyosei philosophy to collaborate with others to help create a harmonious planet. Today, Canon is using its manufacturing and technology expertise to help redefine energy, healthcare, food, transportation, as well as recycling. It is doing so through its Innovation Lab in Virginia. Through an interactive timeline, attendees can peek behind the curtain; they can learn how Canon is collaborating with Tufts University and Mori to scale aqueous silks in order to tackle food waste and plastic pollution.

Consumer can follow Canon throughout the show on Instagram at @CanonUSA as well as on Twitter at @CanonUSAimaging. Use #CanonCES2021 to join the conversation and visit the company’s website at