Las Vegas, NV—For more than five decades, CES has been the global stage for technology innovation. This year, the first all-digital CES 2021 continues as a platform to launch products, engage with global brands and define the future of the tech industry.
CES 2021 opened its virtual experience to technology audiences worldwide following a day of media-only conferences and the pre-show keynote from Hans Vestberg, Verizon chairman and CEO, on January 11.
Owned and produced by the Consumer Technology Association (CTA), CES 2021 will run through January 14, 2021. The event provides attendees with a front row seat to the technologies that will move the world forward. Moreover, CES 2021 features more than 1,900 exhibitors representing the entire tech spectrum. In addition, attendees will benefit from more than 100 conference sessions that showcase industry leaders who will share their visions for a better future.
CES 2021: Media Day
On January 11, the world’s media had exclusive access to nearly 20 press conferences from global brands. It provided a sneak peek at the expected themes and trends for CES 2021. They comprise a smarter home that creates a home, office and workout space; sustainable products for a longer, safer future; and innovations in transportation and mobility.
“Media Day offered an exciting preview for what’s to come at CES 2021, yet only scratched the surface of this groundbreaking CES experience,” said Karen Chupka, executive vice president, CES, CTA. “Audiences across the globe, many for the first time, will participate in a true broadcast event this week. …They’ll also interact directly with exhibitors and fellow CES attendees, forming business connections for the future.”
Following Media Day, Hans Vestberg shared how the essential qualities of Verizon’s 5G Ultra Wideband network have come to life. They include unparalleled upload and download speeds; enormous capacity and ultra-low lag; support for more connected devices and mobile connection; and more responsive service deployment; as well as a new standard for energy efficiency and reliability.
He also shared updates on various projects and partnerships enabled by 5G Ultra Wideband, including the Verizon 5G Super Stadium Experience in the NFL app and the transformation of experiencing sports. Verizon is also expanding the museum experience with 5G and immersive art experiences with the Metropolitan Museum of Art. In addition, its partnership with UPS and Skyward will support a nationwide drone delivery network.
On January 12, Mary Barra, General Motors chairman and CEO, presented the official opening keynote address. Barra’s shared a closer look at GM’s transformational strategy to advance mobility for communities around the world. Laying the foundation for an all-electric future is just the beginning for GM.
Following Barra’s keynote, CES proceeded to provide attendees with a highly personalized show experience. Moreover, a live anchor desk serves as a “home base” to guide audiences through the digital experience. Attendees can see the latest product launches; hear insights from global visionaries; and engage with global brands as well as start-ups. In addition, they can chat and network with attendees from around the globe as well as receive recommendations based on personal preferences.
“The pandemic forced us to take a step back from a traditional CES, throw out the playbook and transform how we’d bring the tech community together,” said Gary Shapiro, president and CEO, CTA. “CES looks different this year, but the foundation of the show—innovation, connection, collaboration—remains strong and consistent. The digital transformation will continue for years, even as we return to Las Vegas in 2022. We have seen the value of connecting digitally and we can welcome even more people from around the world.”
Another opening highlight was CTA’s Steve Koenig and Lesley Rohrbaugh presenting the 2021 Tech Trends to Watch. The presentation was an exclusive preview of the U.S. Consumer Technology One-Year Industry Forecast. Koenig and Rohrbaugh shared that retail sales revenue for the technology industry will reach $461 billion in the U.S. in 2021; that’s a 4.3% increase year-over-year.
Furthermore, as millions of Americans remain home and rely on tech to stay entertained, connected and healthy during the pandemic, streaming services, 5G connectivity and digital health devices will stand out in the tech sector in 2021.
Registered attendees can visit the digital venue to explore CES 2021 and get live updates from the show—including keynotes, conference sessions, product announcements and show floor coverage. Access to the digital venue and on-demand content will be available through February 15, 2021.