The contest was revealed by travel, outdoor and adventure photographer Nathan Lee Allen. Moreover, the Perspective Challenge asked photographers to show how they create a different perspective of their art. In addition, the contest offered a chance to win a Canon EOS RP camera prize package worth more than $3,000.
Adorama # CreateNoMatterWhat
“With more than 50 million impressions and even more engaged users, our #CreateNoMatterWhat campaign has really hit a high note within our community. To keep the positive momentum flowing, we are excited to launch a series of themed creative challenges. We also will reward our community with really amazing prizes,” said Mary-Irene Marek, director of Content and Social Media for Adorama.
“Our first challenge was all about perspective within photography. Whether you’re capturing life from a different angle or using props to create a whole new environment, you’re using perspective to tell the story.”
Adorama’s #CreateNoMatterWhat campaign is a community-based hashtag. Its goal is to engage with and encourage creatives to create, learn as well as think outside the box. The challenge encompasses photography, videography, audio, design and editing. #CreateNoMatterWhat challenges creators to keep their creativity flowing and to continue their passions while at home.
Adorama selected winners based on the following criteria: adherence/appropriateness to the challenge theme; originality of expression; composition; lighting; and also visual and emotional impact. They will announce the winner of this challenge on May 29, 2020 at 12 p.m. ET.
Adorama has served customers for more than 40 years. It has grown from its flagship New York City store to include five successful online retailers: Adorama, Sunny Sports, Leisure Pro, Scuba.com and Printique.
Shopping is available online or at the company’s storefront in New York City, featuring both Adorama and Leisure Pro showrooms. The company also rents equipment through Adorama Rental Co. in Manhattan and Brooklyn. In addition, it serves institutions via Adorama Business Solutions.