Union, NJ—To celebrate its digital medium-format X system, Hasselblad turned to the photographers that use these tools to execute their creative visions. To highlight the innovative work of these visual creatives, the company launched the Hasselblad X You photo competition.
The contest allows longtime as well as new X system photographers to showcase what they can create with the X1D-50c or X1D II. The entries must have a focus on the story behind the image and the artistic process. “At the core of Hasselblad are the content creators, storytellers, artists, adventurers, and urban explorers that use these photographic tools to bring their vision to life,” the company noted.” Now, Hasselblad X You gives X system photographers the opportunity to be featured alongside other global creators recognized by Hasselblad.
These creators include Flora Borsi, Anna Devís and Daniel Rueda, Daniel Mercadante, Swee Oh and Isabella Tabacchi. Moreover, as inspirational spotlight features for the competition, they stand as examples of the imaginative breadth of what Hasselblad tools can achieve.
Hasselblad X You Photo Competition Call for Entries
The Hasselblad X You call for entries opened September 17, 2019; it closes on December 6, 2019 at midnight CET. Furthermore, throughout the competition, Hasselblad will showcase recognized Hasselblad artists as honorable mentions. Hasselblad will feature these inspirational X system photographers alongside weekly winners. The weekly winners will be selected by an internal Hasselblad jury. In addition, they will have their images and stories showcased on Hasselblad channels. The weekly winners also will receive an XCD lens. Competition partners Peak Design and PolarPro will additionally provide camera accessories.
Moreover, Hasselblad and an external jury of recognized Hasselblad photographers will select a grand prize winner from the weekly winners. The company will announce that winner on December 17, 2019.
In addition, the grand prize winner will receive a trip to Gothenburg, Sweden, and tour Hasselblad’s headquarters. The winner will also have a guided visit of the Hasselblad Foundation. The company will also provide a trip to the Hasselblad and the Moon exhibition at the Gothenburg Museum of Art. Furthermore, in celebration of the 50th anniversary of the moon landing, which enabled Hasselblad to be the first camera on the lunar surface, the grand prize winner will receive a 907X special edition camera at the Hasselblad factory.
For the Hasselblad X You contest rules, as well as to enter, click here.