Valhalla, NY—Fujifilm Corporation announced a global partnership and a global tour sponsorship with world-renowned singer, songwriter, musician, producer and 10-time Grammy winner Taylor Swift. The partnership involves Fujifilm Instax series of instant cameras. A sweeping instax promotional campaign will roll out worldwide with Swift’s participation starting this summer.
Instax instant cameras let users shoot pictures and make color prints on the spot. According to Fujifilm, they are a global hit in more than 100 countries and regions. The series has seen 30 million units shipped since the products first went on sale in November 1998.
This year, as Instax celebrates its 20th anniversary, Fujifilm aims to further grow its popularity through a major campaign in collaboration with Taylor Swift. Swift has approximately 300 million global social media followers and unparalleled influence among young people.
Fujifilm will convey to a wider global audience the excitement that Instax can deliver: one-of-a-kind photos with the unique feel of a physical print. Swift, a longtime Instax user, will appear in television commercials and an online campaign.
Sponsor of Taylor Swift reputation Stadium Tour
Fujifilm is also a global sponsor of the Taylor Swift reputation Stadium Tour. The tour has already set an all-time attendance record for its first date in Glendale, Arizona, held May 8. In addition, concert stadiums will feature custom Instax experience booths for fans to enjoy. They will also have interactive digital brand promotion activities that will run throughout the year.
The Taylor Swift reputation Stadium Tour began May 8, 2018 in Glendale, Arizona. As a global sponsor of the tour, Fujifilm Corporation will provide Instax experience booths and digital promotion activities at concert venues around the world.
Fujifilm will also be presenting sponsor of the tour’s recently confirmed Japan leg. The tour is set to take place in Tokyo on November 20 and 21. It is officially titled the Taylor Swift reputation Stadium Tour in Japan presented by Fujifilm Instax, with special guest Charli XCX.
Stay tuned to TaylorSwift.com for further show information.