Union, NJ—Celebrating its 75th anniversary, Swedish-based Hasselblad launched its 4116 Collection. The range of products as well as special brand collaborations celebrate the past.
Drawing on Victor Hasselblad’s philosophy of innovation and design, the company introduced two products earlier this year. In April, the debuted the H6D, a medium- format camera designed from the ground up with an all-new electronic platform. Furthermore, this was followed by the X1D, the world’s first mirrorless medium-format camera. The 50MP X1D weighs less than half that of a conventional digital medium-format camera. Inspired by the brand’s design heritage, it is ergonomic and compact.
In addition to the expanded product offering, the company teamed up with like-minded partners to create new product collaborations. It is working across a broad spectrum of brands within the imaging world that share its principles.
“This is an extraordinarily special year for Hasselblad. We’re celebrating 75 years at the forefront of photography, honoring our past while looking forward to the future,” said Perry Oosting, CEO. “We’re immensely proud of our extended product range, and it’s a pleasure to align with some of the finest brands in their respected fields to create a diverse range of products. Hasselblad values craftsmanship and quality, and whether it’s mobile technology or accessories, this is what we looked for when creating the 4116 Collection.”
Moto x Hasselblad
A partnership with Motorola produced the “Hasselblad True Zoom”—a 10x optical zoom Moto Mod compatible with Moto Z smartphones. The True Zoom snaps onto the Moto Z smartphone via magnets. It provides a physical shutter, a Xenon flash and zoom.
Designed by Hasselblad in Sweden, in collaboration with Motorola in Chicago, the zoom unit is said to deliver “a superior imaging experience with excellent ergonomics for superior handling and control.” The optics and imaging process were optimized by Hasselblad engineers. And the mod allows users to shoot RAW images that can be edited using Phocus software.
ALPA x Hasselblad
Additionally, a collaboration with Swiss camera maker ALPA enabled the exchange of expertise and technical information. With a shared design and engineering philosophy, ALPA will have access to Hasselblad’s technical documentation regarding their cameras and lenses. ALPA will adapt its technical cameras to achieve system compatibility and integration.
The partnership also enables integration of all ALPA technical cameras with Hasselblad digital backs from the H system and CFV, as well as HC/HCD lenses in existing and future products.
Sandqvist x Hasselblad
Also fostered was a relationship with Swedish accessories brand Sandqvist, to create functional, stylish, minimalist camera bags. Sharing a distinctly Nordic philosophy, Sandqvist is also inspired by the natural landscape of Sweden.
The Sandqvist x Hasselblad collection consists of three bags that will launch at photokina. They will be available in October 2016 and will be sold through Sandqvist’s existing distribution channels and also through Hasselblad dealers.
Hasselblad at photokina
At photokina 2016 in Cologne, Germany, this month, the company will celebrate the Hasselblad Masters winners as well as extend the 4116 Collection with a special edition camera and a new concept study. hasselbladusa.com