Palo Alto, CA—HP Inc. completed its acquisition of HyperX, the gaming division of Kingston Technology Company. Moreover, the acquisition supports HP’s strategy to drive growth in its Personal Systems business, where gaming and peripherals are attractive segments.
“We are delighted to officially welcome the incredible people of HyperX to HP. HyperX has built a loyal following among gamers; we look forward to further strengthening the HyperX brand,” said Alex Cho, president, Personal Systems, HP Inc.
“This acquisition further advances our ability to create the compute experiences of the future, expand into valuable adjacencies, and unlock new sources of growth.”
HyperX’s award-winning product portfolio spans a range of gaming peripherals. They comprise headsets, keyboards, mice, mouse pads, USB microphones as well as console accessories.
As previously announced, the purchase price of the transaction was $425 million, subject to customary working capital and other adjustments. HP expects the acquisition to achieve accretivity on a non-GAAP basis to HP in the first full year following closing.
Kingston Technology Launches New Gaming Brand
In related news, Kingston Technology Company announced the name of its new enthusiast gaming brand: Kingston Fury. What’s more, building on the success of HyperX memory products, Kingston rebranded its DRAM, flash as well as SSD gaming line into Kingston Fury. The company invested resources and knowledge from its core business to create its next generation of performance products.
Kingston Fury continues the evolution of leading-edge, enthusiast and gaming memory solutions. The company backs the products with three decades of Kingston engineering, testing, manufacturing as well as customer service expertise.
The Kingston engineering expertise behind the numerous awards that the HyperX memory line gathered since 2002 continues into these next generation products. “Behind the scenes, it was always Kingston; Kingston engineering, Kingston manufacturing, Kingston testing and world-renowned Kingston customer service,” the company announced.
“We are extremely proud to debut the new Kingston Fury brand; it represents the highest-performing memory modules for PC enthusiasts and gamers,” said Craig Tilmont, senior director of Marketing, Kingston. “Kingston’s core strength and global leadership as a manufacturer of quality DRAM and flash solutions brings resources and enthusiasm to the brand; it firmly demonstrates our dedication to both performance and reliability.”