Ridgefield Park, NJ—Thomas Bach, the president of the International Olympic Committee, visited the Samsung Galaxy Studio in Olympic Park this week at the Rio 2016 Olympics. Bach took a tour of the studio and experienced Samsung’s latest wireless communications products and its immersive technologies.
President Bach was accompanied by DongJin Koh, president of Mobile Communications Business at Samsung Electronics. Also present on the tour was Younghee Lee, executive vice president of Global Marketing, Mobile Communications Business, Samsung Electronics.
The Samsung Galaxy Studio opened earlier this week in Rio de Janeiro, Brazil, for the Olympic Games. It is designed to help fans embrace the excitement of the Olympics. The studio is also meant to celebrate the Olympic spirit, enabling visitors to create, capture and share their experiences.
At the Galaxy Studio, visitors can demo immersive technologies. This includes the new Samsung 4D VR kayaking experience that simulates the Olympic event. There is also an interactive Galaxy S7 guided tour in which visitors can view the Galaxy ecosystem throughout the studio. They additionally have the opportunity to collect exclusive Rio 2016 themed pins.
Samsung and the Olympics
Samsung Electronics began its involvement with the Olympic Games as a local sponsor of the Seoul 1988 Olympic Games. Beginning with the Nagano 1998 Olympic Winter Games, the company extended its commitment to the Olympic Movement as the Worldwide Olympic Partner in the Wireless Communications Equipment category. It therefore provided its proprietary wireless communications platform, called Wireless Olympic Works (WOW), and mobile devices.Â
These mobile phone technologies provide the Olympic family with real-time, user location-based information service, interactive communications and Samsung Pay.
Furthermore, Samsung hosts various Olympic campaigns to share the excitement of the Olympic Games with people around the world. Samsung’s commitment as a Worldwide Olympic Partner continues through to Rio 2016, PyeongChang 2018 and Tokyo 2020. samsung.com