Rochester, NY—The Information Management division of Kodak Alaris will now operate under the name “Alaris, a Kodak Alaris business.” In addition, partners and customers will see an updated website, logo and social media presence. The parent company remains Kodak Alaris.
“Our new name is not about reinvention. It’s about reinterpretation,” said Don Lofstrom, president and general manager, Alaris. “The division’s shift to Alaris puts greater emphasis on the image science expertise that helps clients make sense of data and information in their work. Rebranding will help us target new markets, build new partnerships and reach new customers.”
Furthermore, the parent company has three other business units: AI Foundry; Kodak Moments; and Paper, Photo Chemicals and Film. Each of those divisions will continue to use its current name.
Alaris Portfolio
Branded offerings were introduced last year with the launch of its IN2 ecosystem. The new brand marked the shift toward integrated offerings that combine scanners, software and services. 
“The name is new but our Alaris line of scanners are built with the same unwavering commitment to productivity, reliability and quality that our customers and partners have come to depend on for years,” added Lofstrom. “The Kodak-branded products that customers know and rely on will continue to be available and are an important part of the IN2 ecosystem. Consistent with our ‘future proof’ promise, all Alaris-branded software is backward compatible to work with our current scanners. The product portfolio includes both ‘Kodak’ and ‘Alaris’ branded scanners.”
In addition, the new website is live at AlarisWorld.com. A refresh of the division’s social media accounts is also complete. They include the company’s Twitter, LinkedIn, YouTube and Facebook accounts across multiple countries.
New Advertising Campaign
Moreover, the newly named company is being unveiled in a new advertising campaign titled “Makes Sense.” The campaign shares how image science makes sense of data in a world that still struggles with the shift from physical to digital documents. “Decades of Alaris innovation have been built on the premise that the best information demands the best images, and continued industry leadership delivers on the ‘Makes Sense’ promise.”
Alaris, a Kodak Alaris Business
Alaris is a provider of information capture solutions created to simplify business processes. The company’s award-winning range of scanners, software as well as services are available worldwide through a network of channel partners.
