Las Vegas, NV—Nikon Inc. announced that in December 2017 it attained the #1 position for both market share and revenue in the detachable-lens full-frame camera category in the U.S. The announcement is based on the NPD Group’s U.S. Retail Tracking Service, which evaluated unit and dollar sales for December 2017.
The company stated that the “overwhelming success of the powerful new Nikon D850 DSLR as well as the acclaimed D750 DSLR helped contribute to the brand’s strong growth within the full-frame camera segment for December 2017.” Moreover, according to the NPD Group, Nikon achieved double-digit unit and dollar sales growth within the full-frame camera segment in December 2017 versus December 2016.
This market category comprises all full-frame digital cameras with interchangeable lenses (DCIL)—DSLR as well as mirrorless cameras. December is a significant month for sales because of the large volume of units sold during the holidays. Industry-wide, DCIL full-frame unit sales for December 2017 were almost equal to unit sales from January through March of 2017, according to the NPD Group.
“Nikon has returned to an emphasis on high-end products for advanced and professional users. These users appreciate Nikon’s full-frame offerings because of their amazing image quality, reliability, low-light capability and high-speed performance,” said Bo Kajiwara, president and CEO of Nikon Inc. “Nikon is an innovative, diversified company with a clear, long-term strategy to thrive into 2018 and beyond.”
Since the beginning of 2017, the camera industry has seen strong growth in the full-frame segment. The month of December saw an increase of 69% in units versus the same period in 2016. It also saw an increase of 59% in dollars. NPD reported that Nikon experienced an 81% increase in units and 88% growth in dollars for this segment.
Top-Selling Full-Frame Cameras, December 2017
In addition, for the month of December 2017, the two top-selling DSLRs in this segment were Nikon models. They were the Nikon D750 and the Nikon D850, according to the NPD Group. The 45.7 megapixel, full-frame D850 was developed as a tool for serious photographers with robust construction and high-speed performance. Both the D850 and the D750 are complemented by the Nikkor lens system.
“Premium segments are leading the imaging market. Consumer demand for features like full frame are on the rise,” commented Ben Arnold, executive director, industry analyst for the NPD Group.
Kajiwara also added: “We want to sincerely thank our customers and our fans for making this achievement possible.” nikonusa.com